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The Automotive Technologies - Driving Convenience, Safety & Efficiency

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Ten years from now, cars will be unrecognizable. Technological advancements, government mandates, consumer trends, and emerging markets will continue to drive evolution in the auto industry.

Indeed, our interconnected lives and need for immediate information and sharing of content are pushing automotive manufacturers to rethink how they create cars. From a technology perspective, our smartphones play the biggest role in development with 72 percent of smartphone users finding value in a connected vehicle solution, particularly when it comes to safety, traffic, weather, navigation, maintenance, access, and entertainment.

But with the rapid rate of technological advancements, automotive manufacturers are facing the nearly impossible challenge of creating innovative solutions and integrating them quickly. Our recent report highlights how by understanding how technologies and manufacturing will change, these organizations can determine where future business opportunities can be utilized.

Check out the companion infographic above for some snackable tidbits from the report that you can share and then download the full PDF for free at sapientnitro.com/insights.

Published in: Automotive

The Automotive Technologies - Driving Convenience, Safety & Efficiency

  1. 1. REIMAGINING THE AUTO INDUSTRY KEY AREAS OF INNOVATION ON-DEMAND The future evolution and simultaneous convergence of powertrain technologies, lightweight materials, advances in connected vehicles, shi s in mobility preferences, and the emergence of autonomous vehicles are the most effective growth strategies to broaden and reimagine the automotive industry’s focus beyond just products. The idea of shared mobility as a means of efficiency seems to be especially popular with millennials (42% of which frequently use multiple transportation options). CONVENIENCE SAFETY Safety in cars that can communicate with each other and with the world at large will not only make travel more efficient, but also more connected and secure. Current disruption in the automotive market is filled with new-age consumer expectations and competition to not just deliver a good driving experience, but also an enhanced experience that provides important safety and navigation features. EFFICIENCY With continued technological advancements, hybrid, plug-in hybrid, electric, and fuel-cell vehicles have become more mainstream. Biometric access will likely soon be provided with unique fingerprint or retina scan. MIT is currently developing tattoos that will connect with mobile devices to control the device. Connected technology helps to identify the seat settings, climate settings, music preferences etc. A connected vehicle tells you the price of gas, provides you the weather report and navigates directions. It allows you to make calls, sends voice-recited text messages, and reports on traffic issues. The utilization of smartphones allow cars to communicate with other cars and with physical locations (businesses). of vehicle owners desire the most innovative safety features. Blind spot, forward collision, adaptive cruise, lane departure warning, and automatic braking are some of the key features. Heads-up-display (HUD) will actually be able to display speed and objects on the road or in your blind spot. Improved GPS in smartphones and cars means better navigation options. Manufacturers like Tesla are generating interest in using electric power sources as a way to lower emissions. Fuel-cells are getting a huge second look because they are environmentally friendly. It will be more than 20 years before solar vehicles are ready for the consumer market and mass consumption. Carbon fiber is expected to go mainstream in automobiles by the mid-2020s. On a global scale, 35% of millennials are willing to share a car. An estimated 112 million vehicles will be purchased by 2025, with emerging markets dominating the future growth of the automobile business. Services that provide ease of use and accessibility will continue to grow. Ride-sharing in emerging markets like China and India will provide the automotive industry with future growth by lowering pollution. DRIVING THE FUTURE The auto industry will change and continue to have new competition from high-tech companies. Our vehicles will become smarter, better connected, and, eventually self-thinking. An estimated 112 million vehicles will be purchased by 2025. Auto leaders who begin looking at emerging and developing markets stand to take a slice of 2030’s estimated 1.5 trillion-dollar market. The connected car will also be able to monitor passengers’ health. The systems that monitor the driver are currently in concept or testing phases. 40% 35% THE AUTOMOTIVE TECHNOLOGIES Driving Convenience, Safety & Efficiency Our smartphones play the biggest role in the development of the auto industry with 72% of smartphone users finding value in a connected vehicle solution. Technological advancements, government mandates, consumer trends, and emerging markets will continue to drive evolution in the auto industry. Ten years from now, cars will be dramatically different. The automotive future stems from tech-enabled convenience, safety, and efficiency. For our recommendations on how to ride the evolution of the automotive landscape, download our report on the same topic at sapientnitro.com/insights

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