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SXSW 2014: What’s Next for Brands and Consumers?


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The latest trends, hot topics, and technology from SXSW Interactive 2014, and what it means for consumers and leaders in digital.

Published in: Marketing

SXSW 2014: What’s Next for Brands and Consumers?

  1. 1. Storytelling with Content Brands utilize new storytelling techniques with unbranded content that boosts advocacy and enthusiasm Predictive Brand Experiences Brands take advantage of emerging technologies to anticipate customer needs to establish long-term brand loyalty Location Based Engagement Brands increasingly deliver immersive experiences with location-based engagement and geo-fencing techniques. Really Big Data Brands are gathering high volumes of consumer data, offering opportunities based on quantitative trends Augmented Reality Brands' use of augmented reality is evolving to deliver better and more informed customer experiences Higher Engagement Rates for Content Consumers expect and rely on content-driven relationships with brands leading to increased trust and loyalty TakingActionon Personal Privacy Consumers embraceaheightened awarenessaboutpersonalprivacybasedonthe informationtheyshareonlineandwithbrands Mobile Domination Consumers grow to expect real-time contextual information on their mobile devices as they become the primary platform for engagement All Things Wearable Wearable and connected home technolo- gies become more of a norm than a fad, and incorporate highly-powerful feedback capabilities based on personal data Countermeasures Against Emerging Technology Consumers find their data to be more readily accessible at the touch of a button and look toward countermeasures to ensure security and privacy BRAND CONSUMER BRANDS CONSUMERS& S X S W 2 0 1 4 What’s Next For