These days, nearly everyone touts the importance of “innovation,” yet most companies struggle with how to replicate it regularly. And the rise of the interconnected and increasingly digitized world has raised even more questions about innovation and agility – questions about how new technologies might be rewriting the rules.
Clients frequently ask us how to produce meaningful innovation in their businesses. Amidst tremendous choice and change, the questions remain: “What is innovation? And how can we use it to deliver results?”
Put simply, innovation is the process of creating value for people through new or improved products or services. And while companies do innovate regularly, many still struggle with the everyday obstacles of using innovation effectively. An understanding of how to support constant innovation systemically through internal processes, culture, methods, and tools is required. This, along with the incorporation of different approaches, can lead many firms to creating stronger
value through innovation.
By John Cain (VP, Marketing Analytics) and Zachary Jean Paradis (Director Experience Strategy), with contributions from Joel Krieger, Adrian Slobin, and Pinak Kiran Vedalankar