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Getting Radically Customer Centric: SXSW Sessions to Attend

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With a customer-first lens, we’ve pinpointed the crucial trends and key sessions across retail, travel and hospitality, auto, financial services, and technology to help you make the most of your time in Austin. Let our cheat sheets be your guide.

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Getting Radically Customer Centric: SXSW Sessions to Attend

  1. 1. GETTING RADICALLY CUSTOMER CENTRIC IN RETAIL Here are some SXSW sessions – by industry – that you may not want to miss to get smarter about relevance through a customer-first lens. MARCH 11th 12:30 PM - 1:30 PM Data Alone Can’t Decode the Fashion Industry To survive, data is not enough. Predicting shopping behaviors is a definite step up, but fashion now depends on a balancing act between artificial intelligence and that of human discovery. 5:00 PM - 6:00 PM Why E-Commerce Is Finally Ready for Big Spenders As buyers become increasingly comfortable with big purchases sans tactile benefits, macro-consumerism is now one of the biggest trends hitting online shopping. 11SATURDAY MARCH 12th 9:30 AM - 10:30 AM Community Comes First: The New Brick & Mortar Norm Retailers are no longer selling garments, they are selling community and inspiration – something NIKE and Under Armour know quite a bit about. 3:30 PM - 4:30 PM Shop Shi ing: How Tech Is Changing Commerce Big Tech advancements (including artificial intelligence and virtual/ augmented reality) are poised to completely alter and simplify the way we go about our purchase cycles. 12SUNDAY Commerce, both on- and offline, is breaking new ground every day thanks to evolving tech and data practices. Here, our leaders highlight the sessions you shouldn’t miss if the future of consumer retail experiences matters to you. MARCH 13th 9:30 AM - 10:30 AM Future of Retail: The On-Demand, Peer Economy From sharing closets to taking garments for a test drive, shopping options are evolving to cater to the ever-revolutionary Millennial customers and their desire for collaborative consumption. 12:30 PM - 1:30 PM Artificial Intelligence Is the Future of Fashion Emerging manufacturing tech will allow fashion and sports brands to be some of the first to prove the social benefits of biometric data and artificial intelligence at scale. 13MONDAY
  2. 2. GETTING RADICALLY CUSTOMER CENTRIC IN AUTOMOTIVE Here are some SXSW sessions – by industry – that you may not want to miss to get smarter about relevance through a customer-first lens. MARCH 11th 9:30 AM - 10:30 AM Future of Autonomous Driving: Master the Map We’ve discussed (and debated) the drivers and manufacturers behind autonomous driving for some time now, but we cannot forget the tool that enables it all: location data. 3:30 PM - 4:30 PM Connected Vehicles in the Real World The technology behind connected vehicles may be cool, but the real world applications include everything from shorter commutes to the weather’s reduced ability to affect traffic flow. 11SATURDAY MARCH 12th 12:30 PM - 1:30 PM Accelerating the Race to Self-Driving Cars Little did you know that we’re nearing a threshold for programming “if-then” scenarios into our vehicles. Next up, deep learning will have to teach automobiles how to think for themselves. 12SUNDAY The auto industry continues to prepare for young consumers’ expectations, autonomous driving, cross-industry connectivity, and changing regulations. Here, our leaders highlight the sessions you shouldn’t miss if the future of consumer automotive experiences matters to you. MARCH 13th 9:30 AM - 10:30 AM Conversation with Bill Ford on Smart Mobility Henry Ford’s great-grandson is a leading advocate for mobility as a human right, along with the economic and social need for smart solutions to counter tomorrow’s mobility dangers. 13MONDAY MARCH 14th 3:30 PM - 4:30 PM Beyond Driverless Cars: Our Transportation Future Public and private institutions are joining together to architect an automotive future comprised of fewer idle cars, decreased pollution, optimized connectivity, and strong collaboration. 14TUESDAY MARCH 16th 12:30 PM - 1:30 PM How Will Trump Steer Car and Transportation Tech? Trump’s administration opens the possibility for a very regulated auto industry to see less control around the investment in (and development of) autonomous tech and alternative fuels. 16THURSDAY
  3. 3. GETTING RADICALLY CUSTOMER CENTRIC IN FINANCIAL SERVICES Here are some SXSW sessions – by industry – that you may not want to miss to get smarter about relevance through a customer-first lens. MARCH 10th 12:30 PM - 1:30 PM Beyond FinTech: Blockchain for Every Industry If you think blockchain is only for the financial industry, then you’re mistaken. Discover how blockchain applies to matters ranging from the entertainment industry all the way to refugees. 10FRIDAY MARCH 12th 11:00 AM - 2:00 PM Introduction to Bitcoin and the Blockchain Two of the leading CEO’s in the space get together to deliver a hands-on workshop around the blockchain, its components, and how this protocol’s propensity for change goes beyond bitcoin. 12SUNDAY MARCH 11th 12:30 PM - 1:30 PM FinTech’s Future: Banking & Beyond This session brings together several renowned leaders to discuss (and reveal) how future FinTech’s will thrive, and what that means for the way consumers engage with their money. 11SATURDAY MARCH 11th 2:00 PM - 3:00 PM Americans (Finances) Are Sick Capital One, one of the country’s biggest institutions, will share how their innovative approach to one of Americans’ most hazardous obstacles (money) can benefit your organization, as well. 11SATURDAY From workshops to panels, FinTech and bank leaders alike are joining forces to explain the present – and predict the future – relationship that people have with their money. Here, our leaders highlight the sessions you shouldn’t miss if the future of consumers’ financial experiences matters to you. MARCH 12th 12:30 PM - 1:30 PM Frenemy Feud – FinTech vs. the Banks Who will win the hearts of SMBs across the globe? Members of both FinTech’s and banks are getting together on one stage to debate the potential solutions, impediments, and surprises. 12SUNDAY MARCH 14th 3:30 PM - 4:30 PM Blockchain: This Changes Everything! (Or Does It?) Payment tracking, real-time transactions, smart contracts, and the Internet of Value? If you’re wondering what blockchain has to do with the future of all of these, then this is the panel for you. 14TUESDAY
  4. 4. GETTING RADICALLY CUSTOMER CENTRIC IN THE TECH SPACE Here are some SXSW sessions – by industry – that you may not want to miss to get smarter about relevance through a customer-first lens. MARCH 11th 9:30 AM - 10:30 AM AI on the Horizon: Challenges, Directions, Futures Microsoft, backed by several studies, is here to analyze the potential challenges associated with implementing artificial intelligence across various societies, industries, economies, and people. 11:00 AM - 12:00 PM B2A Marketing: Selling to the New AI Consumer “The AI robot overlords are coming, and they have credit cards.” Hear how marketing must be reimagined to cater to algorithms and bots that now make people’s purchasing decisions. . 11SATURDAY MARCH 11th 5:00 PM - 6:00 PM AI and Deep Learning Tech: Are We Ready? One of Amazon’s scientists, a Congresswoman, and a former AI advisor to the White House discuss the imminent policies that stand to affect tech innovators and the government alike. 11SATURDAY MARCH 12th 12:30 PM - 1:30 PM Virtual Crossroads: A Look at VR and Human Behavior A panel including Facebook and Google will take a look at how the future of virtual reality will expand, limit, and (in general) alter human behavior in both a physical and emotional manner 12SUNDAY From marketing to algorithms to interacting with holograms, burgeoning technologies are as exciting (and complex) as ever. Here, our leaders highlight the sessions you shouldn’t miss if the future of tech-enabled consumer experiences matters to you. MARCH 14th 2:00 PM - 3:00 PM Holograms and the Future of Lifestyle VR & AR This is an interesting one. Have you ever thought about the impact of human holograms on your industry? Come explore the implications – and opportunities – presented by this novel medium. 14TUESDAY MARCH 15th 2:00 PM - 3:00 PM Human-Centered Design in VR The success of virtual reality strongly depends on our understanding of human emotions and perception. With screens now around (instead of in front) of us, what does immersive look like? 15WEDNESDAY
  5. 5. GETTING RADICALLY CUSTOMER CENTRIC IN TRAVEL & HOSPITALITY Here are some SXSW sessions – by industry – that you may not want to miss to get smarter about relevance through a customer-first lens. MARCH 11th 12:30 PM - 1:30 PM Innovation in Cultural Tourism Who knew Michigan was so ahead of the curve? As the common practice of pretty pictures and taglines dim in power, the state is wisely turning to its creativity and heritage to attract visitors. 3:30 PM - 5:00 PM Travel for Free: A Miles and Points Primer If you want to better understand your customers, then you should definitely take a walk in their rewards-driven shoes. See how travelers are hacking their way to their dream destinations. . 11SATURDAY MARCH 12th 12:30 PM - 1:30 PM AI Replaces Search: Future of Customer Acquisition Move over SEO and SEM, personal assistants are the user acquisition channels of the future. This panel discusses the approach necessary for countering today’s declining conversion rates. 12SUNDAY MARCH 13th 9:30 AM - 12:30 PM Design Driven Growth for New Tech: Bots, AI, IoT If any of the above technologies interest you (and they should), then this workshop will outline the steps you need to effectively structure your brand’s internal and external AI strategy. 13MONDAY The potential of experiential design, rise of artificial intelligence, and decline of conversion rates prove that pretty pictures just don’t cut it anymore. Here, our leaders highlight the sessions you shouldn’t miss if the future of consumer travel and hospitality experiences matters to you. MARCH 13th 11:00 AM - 12:00 PM Future of Airport Design Starts in Austin The Austin Airport is being touted as a star example of how the journey – with its customer-centric design, cultural nuances, and tech savviness – is as important as the destination. 13MONDAY MARCH 14th 3:30 PM - 4:30 PM Guiding an Iconic Travel Brand in the Digital Age When an old brand appointed a 24-year-old CEO, magic happened. Since then, Lonely Planet has maintained its identity while successfully transforming with the agility the digital era demands. 14TUESDAY

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