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Getting Radically Customer Centric in Tech: SXSW Sessions to Attend


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We’ve identified the tech SXSW sessions that you won't want to miss. Add them to your schedule and get smarter about relevance through a customer-first lens.

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Getting Radically Customer Centric in Tech: SXSW Sessions to Attend

  1. 1. GETTING RADICALLY CUSTOMER CENTRIC IN THE TECH SPACE Here are some SXSW sessions – by industry – that you may not want to miss to get smarter about relevance through a customer-first lens. MARCH 11th 9:30 AM - 10:30 AM AI on the Horizon: Challenges, Directions, Futures Microsoft, backed by several studies, is here to analyze the potential challenges associated with implementing artificial intelligence across various societies, industries, economies, and people. 11:00 AM - 12:00 PM B2A Marketing: Selling to the New AI Consumer “The AI robot overlords are coming, and they have credit cards.” Hear how marketing must be reimagined to cater to algorithms and bots that now make people’s purchasing decisions. . 11SATURDAY MARCH 11th 5:00 PM - 6:00 PM AI and Deep Learning Tech: Are We Ready? One of Amazon’s scientists, a Congresswoman, and a former AI advisor to the White House discuss the imminent policies that stand to affect tech innovators and the government alike. 11SATURDAY MARCH 12th 12:30 PM - 1:30 PM Virtual Crossroads: A Look at VR and Human Behavior A panel including Facebook and Google will take a look at how the future of virtual reality will expand, limit, and (in general) alter human behavior in both a physical and emotional manner 12SUNDAY From marketing to algorithms to interacting with holograms, burgeoning technologies are as exciting (and complex) as ever. Here, our leaders highlight the sessions you shouldn’t miss if the future of tech-enabled consumer experiences matters to you. MARCH 14th 2:00 PM - 3:00 PM Holograms and the Future of Lifestyle VR & AR This is an interesting one. Have you ever thought about the impact of human holograms on your industry? Come explore the implications – and opportunities – presented by this novel medium. 14TUESDAY MARCH 15th 2:00 PM - 3:00 PM Human-Centered Design in VR The success of virtual reality strongly depends on our understanding of human emotions and perception. With screens now around (instead of in front) of us, what does immersive look like? 15WEDNESDAY