The last few years have seen an explosion of emojis and visual language innovation. In 2015, the Oxford English Dictionary declared an emoji – the face with tears of joy – the word of the year. YELP, Bing, and Instagram have emoji-enabled search. You can order a pizza, get room service, and even fight bullying with emojis.
For digital marketers, this presents an incredible opportunity. We are witnessing the beginnings of a new language and, if we want to stay close or get closer to our consumers, then we will need to learn how to use it.
Emojis and stickers are more than cute platforms for campaigns targeted at the coveted Millennial. This evolving, visual communication language is becoming a natural – and highly useful – part of our digital conversations. Through emojis and stickers, people have found a shortcut for expressing complex feelings and are thus achieving a new kind of digital intimacy.
And, while some are already seizing this, more marketers should want in on the opportunity that lies ahead.