It’s yesterday’s news that marketing and technology have become inextricably intertwined. Tectonic forces, enabled by technology, have fueled more disruption and competition for customer attention in the last five years than corporations experienced in the fifty years prior.
Despite the excitement around marketing technology and the CMT role, the ambiguity as to who these individuals are, the skills they possess, and where they sit organizationally has led to considerable confusion. To help us shed more light on these issues, SapientNitro partnered with Scott Brinker, the host of the MarTech conference and popular chiefmartec.com blog to conduct a first-of-its-kind study of marketing technologists’ skills, career paths, attitudes, and behaviors.
For the first time, we have been able to “x-ray” the professional marketing technologist. And the results are striking.
Written by Sheldon Monteiro (Chief Technology Officer), Hilding Anderson (Director, Research and Insights), and Scott Tang (Head of Global Consumer and Industry Research)