Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Power Your Customer’s
Journey with SAP Hybris
By Johann Wrede
Global Head of Audience, Brand and Content Marketing
of online ads
are ignored
99.76%
Source: Google
of the buying
process
happens
before sales
is contacted
57%
Source: Customer Executive Board
abandoned
a purchase
due to a
poor service
experience
60%
Source: American Express Global Barometer
WEB
PRINT
DIGITAL
ADS
SOCIAL
WORD OF
MOUTH
TV
RETAIL
STORE
WEB
SHOP
REVIEWS
CONTACT
CENTER
E-MAIL
BRANDED
COMMUNITY
SUPPOR...
MAKE
PAYMENT
JOIN
GROUPS
POST
REVIEW
RECEIVE
OFFER
Digital
ADS
Print
Web
TV
CHANGE
ADDRESS
NETWORK
ISSUE
SETUP
PHONE
RECEI...
AWARENESS
Know Your Audience
Be Active on Social
Encourage Conversation
Optimize Content
Print
Social
Digital
ADS
TV
Word ...
SAP Hybris Marketing SAP Hybris as a Service
AWARENESS
DISCOVERY
DISCOVERY
Social
Word of
mouth
Search
KW/ADS
Retail
store
Trade
showWeb
Appear In Search
Be Omni-Channel
Personalize Engag...
Search
SAP Hybris Commerce SAP Knowledge Central
by MindTouch
AWARENESS
DISCOVERY
INTEREST
INTEREST
Social
Retail
store
Reviews
Contact
Center
Branded
community
Web-
Shop
Personalize More
Share Stories
Connect Con...
SAP Jam Communities SAP Hybris Marketing
AWARENESS
DISCOVERY
INTEREST
CONSIDERATION
CONSIDERATION
Deliver Detail
Identify Players
Share Experiences
Be One-to-One
Meetings
Contact
Center
Reviews
Word of
mout...
SAP Cloud for Sales SAP Hybris Commerce
AWARENESS
DISCOVERY
INTEREST
CONSIDERATION
ACTION
ACTION
Simplify Transaction
Stay Engaged
Offer Choices
Monitor Activity
Meetings
Contact
Center
Retail
store
Social
Self
s...
SAP Hybris Billing SAP Hybris Commerce
AWARENESS
DISCOVERY
INTEREST
CONSIDERATION
ACTION
USE
USE
Drive Adoption
Effortless Service
Be On Brand
Measure Success
Contact
Center
Retail
store
Social
Support
portal
Field
...
SAP Cloud for Service SAP CRM Service Manager
AWARENESS
DISCOVERY
INTEREST
CONSIDERATION
ACTION
USE
ADVOCACY
ADVOCACY
Monitor
Reward & Amplify
Encourage Dialogue
Address Issues
Social
Meetings
Reviews
Word of
mouth
Branded
communit...
SAP Cloud for Service SAP Hybris Marketing
AWARENESS
DISCOVERY
INTEREST
CONSIDERATION
ACTION
USE
ADVOCACY
WEB CONTACT
CENTER
DIGITAL
GOODS
MOBILE SMS/NOTI-
FICATIONS
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
DA...
TRANSFORM
AGAIN AND AGAIN
AND BE AS AGILE
AS YOUR
CUSTOMERS
ORCHESTRATE
PROCESSES AND
DATA TO SIMPLIFY
YOUR FRONT
OFFICE
D...
… so you can power your
customers’ journeys.
THANK YOU
Power Your Customer's Journey with SAP Hybris
Upcoming SlideShare
Loading in …5
×

Power Your Customer's Journey with SAP Hybris

16,584 views

Published on

Deliver personalized experiences, simply the front office, transform and be as agile as your customers. ..And power your customer's journey with SAP Hybris.

For more information on how SAP Hybris can help guide and influence the customer journey, please visit us at: www.hybris.com

Published in: Business
  • Follow the link, new dating source: ♥♥♥ http://bit.ly/39mQKz3 ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❶❶❶ http://bit.ly/39mQKz3 ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dear There , I've completed SAP Hybris Online training from atlas.onlinetraining@gmail.com . Atlas Trainer has good expertise in area of SAP Hybris and he is the best in conveying his knowledge well to the students . Trainer has been really friendly and helpful to make us to understand each and every area of SAP Hybris module . I would like to recommend Tysco to anyone who wish to learn SAP Hybris Module . You can contact Atlas for demo session and SAP Hybris training program course strucutre and you can take the decission . And also they will allow the students to attend few classes to take the decission . E-mail : atlas.onlinetraining@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Power Your Customer's Journey with SAP Hybris

  1. 1. Power Your Customer’s Journey with SAP Hybris By Johann Wrede Global Head of Audience, Brand and Content Marketing
  2. 2. of online ads are ignored 99.76% Source: Google
  3. 3. of the buying process happens before sales is contacted 57% Source: Customer Executive Board
  4. 4. abandoned a purchase due to a poor service experience 60% Source: American Express Global Barometer
  5. 5. WEB PRINT DIGITAL ADS SOCIAL WORD OF MOUTH TV RETAIL STORE WEB SHOP REVIEWS CONTACT CENTER E-MAIL BRANDED COMMUNITY SUPPORT PORTAL TRADE SHOW SELF SERVICE SEARCH KW/ADS
  6. 6. MAKE PAYMENT JOIN GROUPS POST REVIEW RECEIVE OFFER Digital ADS Print Web TV CHANGE ADDRESS NETWORK ISSUE SETUP PHONE RECEIVE PACKAGE MISSING ITEM TRACK ORDER BUY SHORT LIST REFER FRIENDS RECEIVE OFFER RESTART SERVICE TERMINATE SERVICE PHONE DAMAGE BILLING ISSUE Social E-mail Social Social Social E-mail Retail store Contact Center Retail store Retail store Contact Center Contact Center Contact Center Contact Center Web- shop Web- Shop Web- shop Support portal Support portal Word of mouth Word of mouth RESEARCH Reviews Branded commu- nity Search KW/ADS Web- Shop Web DISCOVER NEED INTEREST AWARENESS DISCOVERY CONSIDERTATION CONSIDERATION USE USE ADVOCACY ADVOCACY ACTION ACTION
  7. 7. AWARENESS Know Your Audience Be Active on Social Encourage Conversation Optimize Content Print Social Digital ADS TV Word of mouth Search KW/ADS
  8. 8. SAP Hybris Marketing SAP Hybris as a Service
  9. 9. AWARENESS DISCOVERY
  10. 10. DISCOVERY Social Word of mouth Search KW/ADS Retail store Trade showWeb Appear In Search Be Omni-Channel Personalize Engagement Deliver Programs
  11. 11. Search SAP Hybris Commerce SAP Knowledge Central by MindTouch
  12. 12. AWARENESS DISCOVERY INTEREST
  13. 13. INTEREST Social Retail store Reviews Contact Center Branded community Web- Shop Personalize More Share Stories Connect Conversations Market and Sell
  14. 14. SAP Jam Communities SAP Hybris Marketing
  15. 15. AWARENESS DISCOVERY INTEREST CONSIDERATION
  16. 16. CONSIDERATION Deliver Detail Identify Players Share Experiences Be One-to-One Meetings Contact Center Reviews Word of mouth Retail store Support portal
  17. 17. SAP Cloud for Sales SAP Hybris Commerce
  18. 18. AWARENESS DISCOVERY INTEREST CONSIDERATION ACTION
  19. 19. ACTION Simplify Transaction Stay Engaged Offer Choices Monitor Activity Meetings Contact Center Retail store Social Self service Web- Shop
  20. 20. SAP Hybris Billing SAP Hybris Commerce
  21. 21. AWARENESS DISCOVERY INTEREST CONSIDERATION ACTION USE
  22. 22. USE Drive Adoption Effortless Service Be On Brand Measure Success Contact Center Retail store Social Support portal Field service Search KW/ADS
  23. 23. SAP Cloud for Service SAP CRM Service Manager
  24. 24. AWARENESS DISCOVERY INTEREST CONSIDERATION ACTION USE ADVOCACY
  25. 25. ADVOCACY Monitor Reward & Amplify Encourage Dialogue Address Issues Social Meetings Reviews Word of mouth Branded community Trade show
  26. 26. SAP Cloud for Service SAP Hybris Marketing
  27. 27. AWARENESS DISCOVERY INTEREST CONSIDERATION ACTION USE ADVOCACY
  28. 28. WEB CONTACT CENTER DIGITAL GOODS MOBILE SMS/NOTI- FICATIONS EXPERIENCE MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION DATA & PROCESS MANAGEMENT COMMERCE MARKETING SERVICE SALES AGENT TOOLSIN STORE/BRANCH SOCIAL MEDIA MARKET- PLACES EMAIL @ PRINTINGDIGITAL ADVERTISING SEARCH KW/ADS IOT SAP Hybris BILLING
  29. 29. TRANSFORM AGAIN AND AGAIN AND BE AS AGILE AS YOUR CUSTOMERS ORCHESTRATE PROCESSES AND DATA TO SIMPLIFY YOUR FRONT OFFICE DELIVER PERSONALIZED EXPERIENCES IN CONTEXT SAP Hybris helps you
  30. 30. … so you can power your customers’ journeys.
  31. 31. THANK YOU

×