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How Do Singaporean Consumers Shop for Christmas?

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How well do retailers know Singapore consumers’ shopping habits? Do they personalise, or mass purchase? What do consumers want from retailers to make their present-hunting experience a fuss-free, joyous one?
SAP Hybris surveyed more than 1,000 consumers in Singapore this November 2016 to uncover Christmas shopping habits amongst Singapore consumers, and how (un)happy they are with the gifts they have received in the last 3 years.

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How Do Singaporean Consumers Shop for Christmas?

  1. 1. 51% of the consumers in Singapore were unsatisfied with their Christmas presents of the consumers in Singapore were delighted with their Christmas presents 29% HOW DO SINGAPORE CONSUMERS SHOP FOR CHRISTMAS? SAP Hybris Christmas Shopper Survey How well do retailers know Singapore consumers’ shopping habits? Do they personalise, or mass purchase? What do consumers want from retailers to make their present-hunting experience a fuss-free, joyous one? SAP Hybris surveyed more than 1,000 consumers in Singapore this November 2016 to uncover Christmas shopping habits amongst Singapore consumers, and how (un)happy they are with the gifts they have received in the last 3 years. 24% 19% Have no habit of buying Christmas gifts Almost 1 in 5 have not received Christmas gifts in the last 3 years Personalise each and every gift 34% Plan Christmas shopping in advance 19% Only personalise for friends and family, while mass purchasing for everyone else 35% 39% Mass purchase for everyone 16% 17% Have no specific items in mind but buy as they browse Are last minute shoppers and buy whatever is convenient Are Singapore consumers personalising gifts this Christmas? This is likely because majority of Singaporeans do not plan their shopping lists ahead of time with 39% of respondents to purchase as they browse the stores for gifts. Retailers are pulling out all the stops to attract shoppers this Christmas, but are they ensuring people get their hands on the ‘right gift’? most important retail offerings: YES At least someone’s getting something… TOP 3 Physical store with both ecommerce and mobile app 68% Self-pickup services at physical store 54% Physical store with ecommerce site only 29% Santa knows whether you’re naughty or nice – and who doesn’t like receiving a personalised gift that rewards how good he or she has been all year round? Just like how Santa curates his list, retailers and marketers should also be looking at analysing data real-time, contextualising them to the individual in order to deliver the best gifting options this Christmas. 3 TIPS 68% of Singapore consumers want retailers to offer omnichannel options, allowing them to shop for Christmas in-stores, online and on their mobiles. Do not miss out on pleasing customers on this season of giving, by ensuring your promotions, products and services are available across channels. Embrace omnichannel this Christmas Contextualise just like you would personalise your gifts! 65% 48% Free shipping On-time delivery This are the top two must-haves for retailers to ensure a great Christmas shopping experience. Beyond your front- end promotions, it is just as important to ensure the backend processes like inventory and billing management are integrated to deliver the smoothest shopping experience. Your backend elves are just as important. Singapore shoppers want cross-channel options more than new-age services like digital wallets and augmented reality store experiences. INSIGHT for retailers this Christmas NO!

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