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Why do banks need to change?
Retail banking is becoming more and more a commoditized business, as customers routinely use comparison sites and the internet to simply choose the bank with the lowest prices and/or best rates, and
eroding wallet share and reducing customer profitability.
To reverse that trend, bankers need to deliver more personalized and contextual value to their customers. James Eardley, Jr. of SAP Hybris shares how you can deliver a bank of one experience.