In response to the deluge of tweets, Facebook posts, comments, message boards, and community posts related to holiday shopping, SAP leveraged the power of the SAP Social Media Analytics application by NetBase to follow these social conversations and uncover key insights for retailers and consumer product companies. Having completed the same analysis in the 2012 holiday shopping season, we were curious what trends we can uncover from social media conversations. This slideshare captures the key findings from our analysis, and the trends that are driving change in this annual activity.
View the related infographic at http://blogs.sap.com/innovation/industries/dashing-crowds-find-social-sentiment-01240496?campaigncode= CRM-XH13-TLD-HLDYWV2SS
Learn more about SAP Social Media Analytics at http://global.sap.com/campaign/na/usa/CRM-XH13-TLD-HLDYWV1/index.html?campaigncode=CRM-XH13-TLD-HLDYWV2SS