into sales, service,
in real time
impact of change
based on usage
“2014 Global Customer Service Barometer,”American Express and Ebiquity, 2014
“The Digital Evolution in B2B Marketing,”Corporate Executive Board Company, 2012
“1000heads on“Word of Mouth and the Internet,”Keller Fay Group, July 2011
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Innovative Customer Experience
Digital technology has changed customer expectations for high-tech
companies. Customers demand simple, seamless, personalized
experiences across any channel – anytime, anywhere, and on any device.
With the SAP digital business framework, make the leap from
selling products to providing outcomes for your customers.
Delivering an outcome is much more complex than selling a product. Well
integrated, realtime processes are essential to enabling simple execution -
as shown in the example of “providing managed print services” below.
Portion of buying process completed before
a customer's first interaction with sales2
Customers who are willing to pay more
for a better customer experience1
Brand-related conversions that happen
online every day3