Generate Sound Demand Plans and Enhance Insight Into Your Customers

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http://tinyurl.com/p6a9qe6 : See how your company can generate more accurate demand plans and reduce inventory by deriving insights from multiple demand streams. Use demand-sensing software with robust statistical tools that can help you harness social media insights, boosting consumer insight while integrating demand capture with forecasting and trade promotion.

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Generate Sound Demand Plans and Enhance Insight Into Your Customers

  1. 1. Generate Sound Demand Plans and EnhanceInsight Into Your CustomersSupply Chain
  2. 2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2Current Market ChallengesLimited visibilityinto your supplychain networkDisjointedplanning andexecutionprocessesInability to spotmarket andconsumer trendsData isexploding
  3. 3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3But there are also opportunities…Instantly identifying market trendsand customer needsIdentifying how market pricevolatility will affect your promotionsImmediately see changes indemand/supply across entiresupply chainMonitor and analyze all deviations/issues in replenishment processProvide exactly the right offers andservice levels to every customerHave a continuously-updatedwindow onto salesUnderstand customer/potentialcustomer buying behaviorIdentify risks and understandpromotion success in real-time
  4. 4. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 4Market ResearchOverview of SAP Demand Signal ManagementCapture, analyze and respond to demand and market dataOrganizations require an integrated approach to managing their demand data. They need the ability toaccess large amounts of demand data from different sources, analyze it in real time and respond to marketchanges and deviations quickly.Retailer POSDemand AnalyticsDemand ResponseDemand Signal CapturingSocial MediaMarketingSupply ChainSalesMarketing
  5. 5. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5Benefits of SAP Demand Signal ManagementCapture demand, spot trends, and respond fasterCapture Actual DemandSignalsQuickly Spot MarketTrends and DeviationsRespond Faster toDemand FluctuationsAccess massive amountsof up-to-date POS dataalong side syndicated dataand combine with socialsentiment indicatorsDrill down into massiveamounts of granulardemand and market datato develop market insightsand understand consumertrendsEnsure integration with corebusiness and supply chainprocesses and accelerateend-to-end downstreamprocessesCaptureAnalyzeRespond
  6. 6. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 6Benefits Predict market trends and improve responsiveness using up to date demand and market data Develop deeper more comprehensive demand visibility with a more holistic market view Eliminate errors and inaccuracies by relying on single source of truthCapture actual demand signalsWholesaleLevelRetailLevelConsumerLevelDistribution NetworkYOUDistribution NetworkConsumerLevelYOUDemandSignalManagementpoweredbySAPHANASyndicated Social Media Point of SaleDataCaptureAnalyzeRespondCollect, cleanse and harmonize real time POS retailer data and integrate them with, syndicatedmarket research data, internal data and combine social sentiment data
  7. 7. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7Quickly spot Market Trends and DeviationsImprove responsiveness, increase productivity, drive efficiencyBenefits Improve responsiveness by instantly spotting demand issues and deviations with state of the art analytics Increase productivity by empowering business users with role based analytics on any device Drive efficiency across your entire organization Improve market insights by using holistic information of the marketCaptureAnalyzeRespond
  8. 8. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 8Respond faster to demand fluctuationsIntegrate your downstream business processesCaptureAnalyzeRespondStreamline downstream fulfillment process withimproved demand visibilityOptimize inventory levels with more accurateforecasting and planningReduce lost sales with more precise identificationof out-of-stock situationsImprove customer service levels with a deeperunderstanding of your customer’s behavior
  9. 9. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9SAP Demand Signal Management powered by SAP HANASolution ArchitectureSAP Demand Signal ManagementData Upload, QualityValidation, Harmonization& EnrichmentDataSourcesDataConsumptionDataCollection &TransformationCore SAP HANA RepositoryRetailer1 …RetailernMarket Research Institutes(Nielsen, IRI, GfK,..)Distributor/WholesalerSAPBusiness SuiteIntegrationto theSAP Business Suite(e.g. ERP, SCM, TPO)Data AcquisitionDataUploadMarket Research Data(Syndicated data)Point-of-SalesDataInternalData…AnalyticsMarket Share, Sales Performance,Promotion Insight, New Product Launch,On-Shelf Availability, Out-of-StockMobileMarketing DirectorKey AccountManagerSocialMedia
  10. 10. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10SAP Demand Signal Management is relevant for your lineof businessSales Daily visibility into salesperformance Increase profitability,revenue and market success Avoid loss of sales Increase promotion and priceeffectivenessMarketing Avoid failure of new productlaunches Defend your customer base Improve market insights byusing holistic information of themarketSupply Chain Improve forecast accuracy Avoid out-of-stock duringpromotions Reduce transit andwarehousing costs
  11. 11. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 11Selected Use Scenarios for Demand Signal ManagementSales, Marketing, and Supply ChainPromotionEffectivenessTrack promotion participation andcompliance and track price variation perstoreMarket ShareAnalysisMonitor market share changes andidentify root causes for declines in salesForecastAccuracyMonitor demand and market data andanalyze historic sales and promotions toincrease forecast accuracyOut of StockReductionReduce lost sales by monitoringinventory levels and quickly spottingstores with out of stockProduct LaunchSuccessTrack store sales, price and promotionsfor new product launches and ensurestock availabilitySales Analysis& PlanningAnalyze demand data and benchmarkstore sales to identify critical issues andprioritize sales visits
  12. 12. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12Key Takeaways1 Capture actual demand and market signals2 Respond faster to demand fluctuations3 Quickly spot Market Trends and Deviations
  13. 13. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13© 2013 SAP AG or an SAP affiliate company.All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.National product specifications may vary.These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation orwarranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Groupproducts and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothingherein should be construed as constituting an additional warranty.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG inGermany and other countries.Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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