Deliver a Better Shopping Experience: Consumer Products and Retail


Published on : Discover how organizations can be the first to market with products and services that consumers want. Learn about how best-run organizations leverage buying behavior to drive new product creation, better inventory management, and personalized shopping experiences.

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Deliver a Better Shopping Experience: Consumer Products and Retail

  1. 1. Deliver a Better Shopping Experience:Consumer Products and Retail
  2. 2. © 2013 SAP AG. All rights reserved. 2PublicDeliver a Better Shopping Experience: Consumer Products andRetailTRUE PEOPLE POWERGlobal middleclass isboomingThe path toPurchase isdynamicConsumersare living amobile lifeMillennialsare in thedriver’s seat
  3. 3. © 2013 SAP AG. All rights reserved. 3Fact:An emerging global middle class will increase from 2 to5 billion by 2030 and represents future global growth inretail and consumer productsImplication:Companies will create strategies and programs wenever thought of to gain share of mind and wallet
  4. 4. © 2013 SAP AG. All rights reserved. 4Fact:The millennial generation will reach their late 30s in2020 and overtake Baby Boomers in numbers andspending powerImplication:Millennials are masters of the Internet, social media,and mobile mediums – they are redefining yourengagement model
  5. 5. © 2013 SAP AG. All rights reserved. 5Fact:Consumers are living a mobile life and expectengagement on their own termsImplication:How retail and consumer products companies sell toconsumers has changed forever
  6. 6. © 2013 SAP AG. All rights reserved. 6Fact:The consumer path to purchase pays nomind to channelsImplication:Retail and consumer products companieswill combine traditional, digital and mobileshopping tools for a more precise impact
  7. 7. © 2013 SAP AG. All rights reserved. 7The collective result of these trends is theunprecedented power of people – asconsumers, as employees, as citizens,and as societies.
  8. 8. © 2013 SAP AG. All rights reserved. 8Fact:More than any other time – life is nowabout change and how to keep upImplication:Make a difference that matters for theshopper and you’ll build truly strongmeaningful consumer loyalty
  9. 9. © 2013 SAP AG. All rights reserved. 9Engage with Mobile ShoppersAppeal to the Millennial GenerationProvide Shopping ConvenienceCapitalize on Emerging Global Middle ClassCreate Social “Advocates”Invest in Technology and Associates
  10. 10. © 2013 SAP AG. All rights reserved. 10PublicLargest home improvementretailer outside the U.S.
  11. 11. © 2013 SAP AG. All rights reserved. 11“Our mission is to save your world fromboring food.” - Alan WilsonConnecting Inspiration To ActionPersonalized GroceryList and PantryOne Click Purchase for Recipes andSale RecommendationsDecoding Flavorand CookingModeSuccessful Meals Personalized RecipesRecommendations
  12. 12. © 2013 SAP AG. All rights reserved. 12PublicKingfisherMike Bell, CIOMcCormickJerry Wolfe, SVP, CMO, CIOSAPLauren Shanley, Graduate Academy
  13. 13. © 2013 SAP AG. All rights reserved. 13PublicMy RunwayDrive Social Likes to In-Store Shopping
  14. 14. © 2013 SAP AG. All rights reserved. 14My Runway:A new social fashion shopping experience forMillennialsCo-innovate with SAP:Let’s collaborate to refine My Runway for your brand
  15. 15. © 2013 SAP AG. All rights reserved. 15Public© 2013 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.National product specifications may vary.These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, andSAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth inthe express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and othercountries.Please see for additional trademark information and notices.