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Consumer-Driven Digital Enterprise Microcontent


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View the cards highlighting digital transformation in the consumer driven enterprise

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Consumer-Driven Digital Enterprise Microcontent

  1. 1. 4 billion people will be Internet users by 2020 Source: “The State of Broadband 2015,”The Broadband Commission for Digital Development
  2. 2. 82% of consumers users consult their smartphones on purchases they're about to make in a store Source: “Micro-moments and the Shopper Journey,” Harvard Business Review, September 2015
  3. 3. 42% of consumers are interested in technology to customize and personalize products Source: “Consumer Products Trends: Navigating 2020,” Deloitte University Press, June 25, 2015 $
  4. 4. 6.1 billion people will have smartphones by the year 2020 Source: “6.1B Smartphone Users Globally By 2020, Overtaking Basic Fixed Phone Subscriptions,”TechCrunch, June 2, 2015
  5. 5. 33% of consumers have bought an alternate product because of information received in a micro-moment Source: “Winning Omni-Channel Shoppers in Their Micro-Moments,” Google, Oct 2015 $