Business to enterprise, to business, and to customer sapphire now

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You deal with multiple back ends and types of devices, demanding users, and the need to enable mobility fast with a development team new to mobile apps. Learn how to develop compelling and engaging mobile apps for your consumers, employees, and business partners on the mobile platform from SAP. For the full replay please visit http://www.sapvirtualevents.com/sapphirenow/sessiondetails.aspx?sId=2389

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Business to enterprise, to business, and to customer sapphire now

  1. 1. Business to Enterprise, to Business, and toCustomer: Mobile Apps from SAPBryan Whitmarsh / Solution ManagementMay 16, 2012
  2. 2. What do you think of when you hear “mobile apps”? Personal productivity apps Consumer apps Entertainment apps Business process apps Social apps Business productivity apps© 2012 SAP AG. All rights reserved. Public 2
  3. 3. What defines a great app?Characteristics of a great app: High value Usability Choice Large followingThere’s a gap between great personal apps and great business apps!© 2012 SAP AG. All rights reserved. Public 3
  4. 4. It’s happening now! Rapid advance Bring your New deployment of mobile OS own device options  Tablets and smart  Rapid adoption of  Mobility as a managed service phones are becoming personally owned devices to address complexity primary computing tools in the enterprise  Consumer and enterprise applications  Popularity of self-service portals 1 billion smart phones* Employees pay for 70% of Apple app store reaches 25 billion and 380 million tablets** tablets and 50% of all devices application downloads*** expected to sell in 2016 and data plans used for work across every region** Forrester Research - "Mobile Is The New Face Of Engagement" - Feb 2012** Yankee Group, April 2012*** Apple Press Release March 2012 © 2012 SAP AG. All rights reserved. Public 4
  5. 5. Competitive edge with mobility Companies that are leading the mobility charge are gaining a competitive edge! Simply mobilizing existing processes:  Is easy  Requires minimal investment  Provides high value There are also positive “mobility side effects” Employee morale Recruiting Productivity© 2012 SAP AG. All rights reserved. Public 5
  6. 6. SAP mobile appsCharacteristics of the SAP mobile appson the SAP mobile platform Flexibility Enterprise grade Completeness of solution Ecosystem of 2+2 millionFancy words for the same great app characteristics© 2012 SAP AG. All rights reserved. Public 6
  7. 7. SAP mobile appsPeople productivity Process Business to business Business to consumer Lightweight / dashboard  Detailed  Lightweight to complex  Lightweight to complex Focused on one to a few  Focused on the complete  Business process focused  Business process focused simple processes business process  Consumed on unmanaged  Consumed on Heavy “online” usage  Heavy “offline” usage devices unmanaged devicesExamples: employee lookup, Examples: CRM sales and Examples: store manager Examples: mBanking,SAP BusinessObjects field service, electronic enters orders from store floor Loyalty, City ConnectExplorer mobile app medical record© 2012 SAP AG. All rights reserved. Public 7
  8. 8. SAP mobile appsCharacteristics of great SAP mobile apps Flexibility = high value Consume (“out of the box”) SAP and partner mobile apps Enterprise grade = usability Extend SAP and partner mobile apps Completeness of solution = choice Ecosystem of 2+2 million = large following Build Customer own mobile appsThe SAP helps organizations fill the gap betweengreat personal apps and great business apps!© 2012 SAP AG. All rights reserved. Public 8
  9. 9. What’s next?Subscribe Experience Ask Initiateto SAP mobile it yourself here at your account team Run Like Never Before SAPPHIRE NOW to schedule an executive www.sap.com/RunBetter briefing© 2012 SAP AG. All rights reserved. Public 9
  10. 10. Thank You!Bryan WhitmarshSolution Managerbryan.whitmarsh@sap.com
  11. 11. © 2012 SAP AG. All rights reserved.No part of this publication may be reproduced or transmitted in any form or for any purpose without the express Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,permission of SAP AG. The information contained herein may be changed without prior notice. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc.Some software products marketed by SAP AG and its distributors contain proprietary software components ofother software vendors. INTERMEC is a registered trademark of Intermec Technologies Corporation.Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Wi-Fi is a registered trademark of Wi-Fi Alliance.Microsoft Corporation. Bluetooth is a registered trademark of Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola is a registered trademark of Motorola Trademark Holdings LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere,Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos areLinux is the registered trademark of Linus Torvalds in the United States and other countries. trademarks or registered trademarks of SAP AG in Germany and other countries.Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, WebSystems Incorporated in the United States and other countries. Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business ObjectsOracle and Java are registered trademarks of Oracle and its affiliates. is an SAP company.UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and servicesCitrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc.registered trademarks of Citrix Systems Inc. Sybase is an SAP company.HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AGConsortium, Massachusetts Institute of Technology. in Germany and other countries. Crossgate is an SAP company.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri, All other product and service names mentioned are the trademarks of their respective companies. Dataand Xcode are trademarks or registered trademarks of Apple Inc. contained in this document serves informational purposes only. National product specifications may vary.IOS is a registered trademark of Cisco Systems Inc. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG.RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerryStorm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registeredtrademarks of Research in Motion Limited. © 2012 SAP AG. All rights reserved. Public 11

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