Social media conversations increasingly have a direct impact on retail strategies -- and back-to-school season is no different. But the chatter from millions of parents expressing their angst about the looming school year can be overwhelming. To help today's retailers turn big data into intelligent data, we analyzed over 600,000 conversations across Twitter, Facebook, and other social channels.
The resulting Slideshare highlights our findings and gives retailers the insights to take advantage of the business opportunities surrounding back to school.
To learn more about retail industry trends, visit SAP’s Business Innovation site: http://spr.ly/BIBRetail