Analyzing Social Sentiment to Predict Fashion Trends

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http://spr.ly/SAPRetail Do you think social media can tell fashion retailers how to stock their inventory for the season? Yes! Customer centricity begins by listening to your consumers. One area where consumers speak the loudest is social media. We analyzed social sentiment during the Oscars to discover which fashions consumers favored. Our analysis offers 5 key insights into how retailers and fashion brands can use this type of social data.

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