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2013 IT Market Trends
and Enabling Technologies
ApplicationsIT Spend Analyst Summary Analytics
Mobile Cloud Database &
Tec...
2
GDP
Growth
IMF2IHS1
IT Market
Growth
Forrester4
SW
Growth
Forrester4
IDC5
Gartner3
5.4%
2.9%2.6%
IDC5
6%
Gartner3
4.2%
6...
3
Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5
IDC1 Mobile
proliferation
New
generation
of industry
solutions
M&A i...
4
Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5
Saugatuck3 Mobility will
dominate
Velocity of
business
Integrated,
v...
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must ...
Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Resea...
Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drive...
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Pla...
Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2...
10
35% of government organizations will
evaluate or implement social analytics
tools in 2013 for collaboration and
sentime...
Thank You!
 2013 SAP AG. All Rights Reserved
Click Here
to access additional SAP Thought Leadership content
on the IT tre...
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2013 IT Market Trends & Enabling Technologies

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We are pleased to deliver the 2013 IT Market Trends and Predictions from industry and financial analysts, including examples of enabling technologies that play a key role in supporting these trends. The attached market trends are summarized by SAP’s five market categories with an additional focus on social.

Key highlights for 2013 include:

- IT and SW growth is accelerating despite worldwide GDP growth falling in 2013 (IT growth: 3-6%; SW growth: 6.4-6.9%; GDP growth: 2.6-2.9%)

- Mobile, Social, Actionable Analytics, Big Data, and Cloud lead the analysts’ top five predictions in the 2013 Market Trends, thus correlating with SAP’s areas of innovation and current offerings.

- Applications will begin to feature integration with a focus on strong user experiences and will designed for industries, with the highest spending in healthcare, utilities, oil and gas, and mining

- Analytics adoption will be driven by usability, relevance, and speed as “Big Data” meets social

- Mobility will move beyond BYOD in the enterprise into areas like M2M and mobile collaboration

- As the Cloud market expands, integration, platform, and services will be pivotal

- Database & Technology will see “Big Data” evolve into mainstream

- Social technologies will proliferate in the enterprise, while networked supply chains become a critical part of B2B collaboration, and emerging markets continue to be a growth engine focusing on key industries and leveraging key innovations such as mobility

We have also highlighted the technologies, available from SAP, that enable the success of those companies that are taking advantage of these trends to not only capitalize on the opportunity, but also define the marketplace moving forward. With technology as an enabler, innovation is taking place anywhere, from SMBs to Enterprises and from established markets to emerging markets, and is being driven by anyone, from executive leaders to developers and from consumers to the next generation thinkers.

Wherever innovation is happening, SAP technologies represent the fabric that makes innovative ideas a reality.

Go to http://spr.ly/TLeadership to learn more about SAP’s perspective on innovation and the technologies that enable it.

Published in: Technology, Business

2013 IT Market Trends & Enabling Technologies

  1. 1. 2013 IT Market Trends and Enabling Technologies ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social
  2. 2. 2 GDP Growth IMF2IHS1 IT Market Growth Forrester4 SW Growth Forrester4 IDC5 Gartner3 5.4% 2.9%2.6% IDC5 6% Gartner3 4.2% 6.4%* 6.5% GDP growth falls from 2012 while IT and software growth accelerate IT Spend Note: All growth rates in constant currency * Different methodologies used by IDC and Gartner to determine software growth Sources: 1IHS – “Top 10 Economic Predictions for 2013” – Dec 2012; 2IMF – “World Economic Outlook Database” – Oct 2012; 3Gartner – “Market Data Book 4Q 2012 Update” – Dec 2012; 4Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013; 5IDC – “Black book Q3 2012” – Nov 2012 ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  3. 3. 3 Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5 IDC1 Mobile proliferation New generation of industry solutions M&A in cloud SaaS Social network sprawl Rapid growth in discovery and predictive analytics Gartner2 Internet of things “Big Data” meets social Actionable analytics Mainstream in-memory computing Mobile apps and HTML5 Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck – “Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and 2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012 SAP’s innovation areas are aligned with 2013 market trends Analyst Summary ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  4. 4. 4 Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5 Saugatuck3 Mobility will dominate Velocity of business Integrated, vertically- optimized cloud solutions Analytics in cloud offerings Evolution of IT organization Forrester4 iPads in enterprise Cloud and smart computing Emerging markets Demand for consulting services - Deloitte5 Mobile only (and beyond) Social reengineerin g and beyond Design as discipline Reinventin g ERP engine Finding the face of your data Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck – “Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and 2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012 SAP’s innovation areas are aligned with 2013 market trends Analyst Summary ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  5. 5. Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must embrace constant innovation and change” – Nov 2012; 3Gartner – “Predicts 2013: Application Integration” – Nov 2012; 4Ovum – “2013 Trends to Watch: Business Process Management” – Oct 2012; 5Ovum – “2013 Trends to Watch: Sustainability technology” – Oct 2012; 6IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012 5 Enterprises will spend $65 billion on industry-specific solutions in 20131 58% of new investments in 2013 will involve direct participation by LoB executives1 Enterprise gamification will eclipse consumer gamification in 2013 and gamification market will grow 10x over next four years2 Application integration spend will increase by 33% from 2013 to 20163 SAP offers enterprise applications across 25 industries In addition to the our industry portfolio, SAP currently offers applications for 11 lines of business and continues to grow this portfolio SAP recently launched a gamification platform in our SAP Community Network Through SAP’s support of business networks, our own Ariba solution, and on-demand software options, our customers can take advantage of a wide variety of integration and collaboration models Industry focus, integration, and user experience redefine the application market Applications ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  6. 6. Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013”; 3Gartner – “The SMB market in 2013 Drivers, Trends & Predictions” – Nov 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc #: 238044– Nov 2012; 5Ovum – “2013 Trends to Watch: BI and Analytics” – Nov 2012 6 Data discovery market will grow 28% to reach $1 billion in 20131 40% of BI purchasing will be led by LoBs by 20141 54% of users will be actively using, planning, or piloting mobile BI in 2013 (20% in 2012)1 Analytics and smart process apps will grow by 17% in 20132 BI/analytics cloud adoption in SMB will grow 20% YoY3 SAP offers a variety of data discovery and visualization tools, from single-user desktop tools to enterprise platforms SAP’s self-service BI tools, available online and through technology resellers around the globe, make it easy for LoBs to get started quickly with BI SAP Mobile BI delivers real-time visibility into big data with a secure, immersive mobile experience SAP enables companies to deliver better, faster business insight with in- memory predictive modeling, available on premise or in the cloud Usability, relevance, and speed will drive adoption of analytics Analytics ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  7. 7. Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drivers and predictions for 2013” – Nov 2012; 3IDC – “Insights Predictions 2013: The CIO Agenda” – Dec 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc# 238044– Nov 2012; 5IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 6Ovum – “2013 Trends to watch: Mobile Consumerization” – Oct 2012; 7IDC – “Role of Collaboration In Mobile Enterprise” – Doc # 237858– Nov 2012 7 Proliferation of smart technology (M2M) will drive a 25% increase in software spending by 20141 SMB’s mobile connectivity to enterprise business will grow 25% in 20132 33% of all new apps will target a mobile platform3 Tablet market will grow by at least 42% in 20134 Smart mobile devices will generate 57% of overall IT market growth in 20134 SAP’s own Sanjay Poonen presents on the “Internet of Things” and how our end- to-end IoT solution offers an integrated M2M platform, apps, connectivity, and real-time predictive analysis – everything you need to connect people, systems, and machines. SAP offers a single, unified mobile platform for all your employee, consumer, and partner app needs With mobile-enabled SAP applications, the Ariba network, mobile platform with device management, and our mobile innovations, customers can be assured that SAP is leading the way in mobile Enterprise mobility moves beyond bring your own device (BYOD) Mobile ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  8. 8. Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update” – Oct 2012; 3Gartner – “Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption” – Mar 2012; 4Gartner – “Forecast: Public Cloud Services, Worldwide, 2010- 2016, 3Q 12 Update – Sep 2012; 5IDC – “Insights Predictions 2013: The CIO Agenda” - Doc # 238464 - Dec 2012; 6Ovum – “2013 Trends to watch: Cloud Services” – Oct 2012; 7Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012 8 More than $25 billion will be spent in SaaS acquisitions by mid 20141 Integration services (iPaaS) market will grow ~34% in 20132 By the end of 2013, 90% of consumer connected devices will have access to the personal cloud3 Cloud security services will grow ~30% from 2012 to 20134 Two-thirds of mid-size firms will use cloud services in 2013, compared with just half in 20123 With the most comprehensive cloud computing portfolio on the market. Seamlessly integrate with your on- premise solutions, maximize agility, and eliminate the need for major IT investments SAP can enable your business in the cloud with analytics, business applications, collaboration, and virtualization management solutions With SAP, you can take advantage of our market-changing technology, HANA, by deploying HANA-based applications in the cloud from a wide choice of hosting capabilities from SAP and Partners Integration, platform, and services will be pivotal as the cloud market expands Cloud ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  9. 9. Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 3IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 4IDC – “Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast” – Doc #234294– May 2012; 5IDC – “Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares” – Doc # 237752– Nov 2012; 6Ovum – “2013 trends to watch: Big data” – Oct 2012; 7IDC – “IDC Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 8Gartner – “Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing Pains” – Nov 2012 9 Application integration and DBMS will contribute more than 50% of “Big Data” IT spend in 20131 “Big Data” deployments in U.S. government are expected to grow 30% in 20132 The “digital universe” will reach 4 zettabytes (~4B TB) by 2013 (50% YoY growth)3 Hadoop MapReduce ecosystem software revenue will grow by ~81% in 20134 With SAP, companies can extract value from big data using industry-leading business intelligence and in-memory computing, powered by HANA SAP database solutions support millions of transactions per minute with terabyte- size databases SAP gives you a deeper understanding of your business – and your markets – with a real-time data platform (RTDP), allowing you to analyze customer behavior and preferences at unprecedented speeds, identify trends ahead of the competition, and seize new opportunities in real time. “Big Data” evolves into mainstream in 2013 Database & Technology ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  10. 10. 10 35% of government organizations will evaluate or implement social analytics tools in 2013 for collaboration and sentiment analysis1 Team collaboration applications market will grow to ~$1.5 billion in 20133 A vast majority of SMB retailers plan to spend up to 24% of their IT budget on social media in 20134 15% of BI deployments will combine BI with collaboration and social software into decision-making environments in 20132 SAP’s NetBase software enables real- time social analytics and sentiment monitoring, helping companies stay ahead of market and customer trends SAP Jam connects your customers, partners, and employees with key information and processes in the cloud SAP Social Analytics tools provide built-in dashboards to deliver up-to- date metrics that go far beyond social media buzz to contain a detailed breakdown of opinions, behaviors, sentiments, passion intensity and key conversation drivers, compared to the competition, with trending over time. Social technologies proliferate across the enterprise Social Sources: 1IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 2Gartner – “Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources” – Dec 2012; 3IDC – “Worldwide Collaborative Applications 2012 – 2016 Forecast” Doc # 235279– Jun 2012; 4IDC – “Perspective: The 3rd platform provides advantages for SMB retailers” – Doc # GRI237483– Oct 2012; 5IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 6Gartner – “Market trends: Community and suite applications flourish in enterprise social software marketplace” – Dec 2012 ApplicationsIT Spend Analyst Summary Analytics Mobile Cloud Database & Technology Social  2013 SAP AG. All Rights Reserved 2013 IT Market Trends & Enabling Technologies
  11. 11. Thank You!  2013 SAP AG. All Rights Reserved Click Here to access additional SAP Thought Leadership content on the IT trends mentioned in this presentation.

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