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Retargeting - 6 simple ways to increase conversion through RETARGETING

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Retargeting - 6 simple ways to increase conversion through RETARGETING

  1. 1. RETARGETINGis the new lead nurturing<br />Did You Know…<br />More and more marketers are moving their ad spend online. According to the Interactive Advertising Bureau (IAB), display-related advertising totaled nearly $10 billion in 2010, which represents a 24% increase from 2009. 2<br />
  2. 2. What is RETARGETING?<br />
  3. 3. Retargeting Purposes<br />Ad networks can display ads to computers that have visited a page that is tagged with a retargeting pixel and didn’t convert<br /> Further down the lead funnel you optimize, the better your campaign result<br />Ad networks currently optimize to the best performing site based on the cost-per-click. Retargeting allows them to optimize to conversion<br />
  4. 4. Retargeting Advantages<br />Cost effectively increase frequency<br /> It costs $3* to get a visitor to your site, spend $.04 to hit them 10 more times<br /><ul><li>Increase awareness, impact, importance of advertised product</li></ul>Target audience exposed to message everywhere on web<br />
  5. 5. 6 Simple Ways to Increase Online Conversions through Retargeting<br />
  6. 6. 1. Just getting started with retargeting? Don’t be intimidated—all you need is a pixel and one set of retargeting ad creative.<br />
  7. 7. 2. Let the stages of your marketing funnel. From awareness to evaluation to purchase -influence your retargeting strategies<br />
  8. 8. 3. Over time, develop multiple sets of retargeting creative, be as specific as you can with your messaging, and test, test, test.<br />Don’t Miss<br />Even a Chance<br /> As you begin to refine your strategies and ad creative, and test these over time, you’re likely to see a larger increase in online conversions<br />
  9. 9. 4. Incorporate business demographic insights into your retargeting to provide even greater relevancy (and reap more conversions) from your ad reative.<br />
  10. 10. 5. Use retargeting to increase your search marketing conversions, including branded search.<br /> “When Money Moves to Digital, Where Should It Go?”, September 2010, comScore and ValueClick Media. <br />
  11. 11. 6. Boost the power of your email marketing by including retargeting pixels in your HTML emails.<br /> Since the people in this segment have already opted-in to receiving communications from you, use retargeting as an opportunity to continue BUILDINGyour company’s relationshipand trust with them.<br />
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  13. 13. Sources<br />“Retargeting is the new lead nurturing: 2 simple way to increase onlince conversion through retargeting”, Bizo<br />http://blog.cannedbanners.com/2011/01/how-does-search-retargeting-work/<br />http://www.goodhandsmedia.com/NewsCommentary/MediaPlannersGuidetoRetargeting.pdf <br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110891<br />“When Money Moves to Digital, Where Should It Go?”, September 2010, comScore and ValueClick Media. <br />“The Bottom Line Is Online Ads Work for Branding and Sales,” Laurie Sullivan, MediaPostNews, July 31, 2009.<br />
  14. 14. I would like to discuss more if you feel interested in!! Feel free to contact and connect with me!!Skype:dailoi114e-mail: dailoi114@hotmail.comFB: http://www.facebook.com/davetran114<br />

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