British airways

723 views

Published on

This File is the research of our MBA's Logo presentation.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
723
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

British airways

  1. 1. PRESENT LOGOFROM 1997 ONWARDSTHIS LOGO WAS CAME INTO EXISTENCE ON 10THJUNE 1997 & REMAIN AS IT IS TILL TODAYS DATE. THISCHANGES COMES BEACAUSE THEY THOUGHT THAT THIS WILL BRING NEW BRITISH IMAGE & BECOME ATRULY WORLDWIDE AIRLINE. THIS WAS DEVELOPED WITH NEWELL & SORRELL.THIS LOGO/SYMBOL WAS DEVELOPED, WHICH WOULD SIT PROMINENTLY AT THE FRONT OF THEFUSELAGE. IT WAS KNOWN AS “SPEEDMARQUE”, IT INDICATES THE LINK BACK TO THE OLD (BOAC)SPEEDBIRD SYMBOL. THE TYPEFACE FOR THE NAME BECAME SLIGHTLY “SOFTER”, BUT STILL RETAINED
  2. 2. SIMILARITIES WITH IT’S PREDECESSOR. THE BLUE COLOUR ON THE FUSELAGE WAS REDUCED IN FAVOUROF MORE WHITE. THE BOTH SHADES BECAME MORE BRIGHTE.THE MORE IMPORTANT PART OF THIS LOGO IS THAT THE AIRLINE CALLED THE ARTIST ALL OVER THEWORLD TO REPAINT THE ENTIRE TAIL WITH MOTIFS THE FROM THE AIRLINES DIFFERENT DESTINATIONS.ACCORDING TO MARKETING MAGAZINE (UK)THIS IS THE CORPORATE IDENTITY WHICH WILL TAKE BRITISH AIIRWAYS INTO THE NEXT MILLENNIUMHAS BEEN THE SUBJECT OF FEVERED MEDIA SPECULATION. EVEN BEFORE THE PUBLIC HAD AN INKLINGOF WHAT WAS TO COME.IT HAD SET THE COMPANY NAME IN A SOFTER, ROUNDER TYPEFACE AND REPLACED THE RIGID, TWODIMENTIONAL SPEEDWINGS WITH ATHREE- DIMENTIONAL TWO COLOUR SYMBOL, WHICH IT HOPESWILL BECOME RECOGNISABLE.MARKETING DIRECTOR MARTIN GEORGE SAID THAT “IN THE PAST, BRITISHNESS WAS REPRESENTED BYTHE ROYAL FAMILIES AND THE CLASS SYSTEM.” NEW BRITAIN IS ABOUT THE MULTICULTURAL SOCIETYAND THE COUNTRY AS A LEADER IN ARTS AND FASHION. I THINK OUR IDENTITY REPRESENTS THAT. ITHINK IT UPDATES THE IMAGE OF BRITAIN.”HISTORY OF COMPANY ANDPRODUCTS OVER THE YEARS:-BRITAINS FOUR PIONEER COMPANY SIMULTANEOUSLY STARTED THE IMPERIAL AIRWAYS LIMITED ON31STMARCH 1924.
  3. 3. IT WAS NATIONALISED IN 1939 TO FORM THE BRITISH OVERSEAS AIRWAYS CORPORATION (BOAC).BOAC BECAME THE WORLD’S FIRST AIRLINE TO OPERATE JET AIRLINERS ON 2NDMAY 1952.IN 1974 BRITISH AIRWAYS WAS FORMED THROUGH THE MERGER OF (BOAC) AND (BEA) BRITISHEUROPEAN AIRWAYS.
  4. 4. FROM 1973-1984THIS LOGO WAS CREATED BY NEGUS & NEGUS IN 1973. THIS LOGO INCLUDES A PART OFUNION JACK THAT COULD BE FOUND AT THE TAFLIN OF THE PLANES. BOAC IDENTITY WAS THESPEEDBIRD SO THEY RETAINED AND PUT AT THE FRONT OF PLANES..IN EARLY 1980 IT UNDERGOES WITH PRIVATISATION. COLIN MARSHALL WAS HIRES AS CEO BYSIR JOHN KING IN 1983. HE FOUND THAT THIS AIRLINED CLAIM FALSE THING “THE WORLD’SFAVOURITE AIRINE”, WHILE MANY OTHER LARGE AIRLINES WERE STRUGGLED.MARSHALL FOUND THERE WAS HUGE LOSS OF 545 MILLION EURO. BUT SOMEHOW THE KINGMANAGED THE CONSIDERABLE TRICKS TO COME OUT OF IT.
  5. 5. FROM 1984 - 1997IT WAS CREATED BY LANDOR ASSOCIATES. AFTER SO MUCH OF LOSS THEY DECIDED TOCHANGE IT’S IDENTITY AMONG PEOPLE. FINALLY THEY LAUNCH THIS NEW IDENTITY FOR THISAIRLINE ON 4THDEC, 1984.THIS NEW LOGO WAS MAINLY OF 3 COLOURS. WHICH WERE CALLED PEARL GREY, MIDNIGHTBLUE AND BRILLIANT RED. IT CONSIST MANY OF NEGUS LIVERY WERE KEPT. ALTHOGH THESHADES WERE DIFFERENT. THIS CONTENT THE UNION JACK THAT WAS ON THE LOWER PART OFTHE TAILFIN WAS ALSO RETAINED. WHILE THE UPPER PART OF THE TAILFIN WAS CHANGED TO
  6. 6. BLUE AND EMBLAZONED WITH ‘BRITISH AIRWAYS’ COAT OF ARMS, THE FONT OF THE NAMEALSO CHANGED.IT INCLUDES THE RED ‘SPEEDWINGS’ WHICH RUNS ALONG THE ENTIRE FUSELAGE. THISSPEEDWINGS COULD ALSO BE SEEN IN NEW LOGO.IN 1990s IT BECAME THE MOST PROFITABLE AIRLINE UNDER THE SLOGAN OF “THE WORLD’SFAVOURITE AIRLINE”.IN THE YEAR 1992 IT BOUGHT GERMAN DOMESTIC AIRLINE CALLED DELTA AIR TRANSPORT ANDRENAMED IT DEUTSCHE BA WHICH MAINLY OPERATING IN BOEING. IT ALSO ENTERED INFRENCH MARKET IN 1994 & BOUGHT 49.9 % STAKE IN TAT EUROPEAN AIRLINES AND 70 % INAIR LIBERTE IN 1997. SIMILAR TO THAT THEY BOUGHT 25 % IN AA, 24 % IN AMERICANAIRLINES.BOB AYLING NEWLY APOINTED CEO, ENTERED A PERIOD OF FINANCIAL TURBULENCE DUE TOINCREASE IN COMPETITION AND INCREASE IN OIL PRICES. DUE TO THIS THE AIRLINESMANAGEMENT CLASHED WITH TRADE UNIONS OVER PLANNED CHANGES.ACCORDING TO BOB AYLING “IT GOES MUCH DEEPER THAN THE PAINT ON THE AIRCRAFT ORTHE INK IN OUR PUBLICATIONS. IT IS THE PHYSICAL MANIFESTATION OF A FUNDAMENTALREVIEW F OUR MISSION, OUR VALUES AND OUR CORPORATE GOALS.”IN THE YEAR 2000 THERE WERE 50 DROP IN PROFITS OF BA AND BOB AYLING REMOVED FROMHIS JOB.SOURCES & REFERENCEShttp://logos.wikia.com/wiki/British_Airways#1997.E2.80.93http://logos.wikia.com/wiki/British_Airwayshttp://www.dailymail.co.uk/news/article-2039678/British-Airways-relaunches-new-slogan-nods-imperial-origins.htmlhttp://www.britishairways.com/travel/home/public/en_in

×