Academic Case Assignment  Marketing Kindle in India     Prepared  By:  Santosh Shukla ,  skshukla3 (at) gmail.com  
 
<ul><li>Mahabharata – Longest Epic in the world </li></ul>
<ul><li>Vedas, Upanishads, Puranas </li></ul><ul><li>Manu Smriti </li></ul><ul><li>Ramayana </li></ul><ul><li>Arthaśāstra ...
<ul><li>Save Trees </li></ul>
<ul><li>Portable, Huge Storage </li></ul>Holds 3,500 Books
<ul><li>Read ALL the books, anytime, anywhere… </li></ul>
<ul><li>Virtually Age-Proof </li></ul>Worry-free archive  online
<ul><li>Revolutionary Wireless Reading Device </li></ul><ul><li>It’s the most-wished-for, most-gifted product on  Amazon. ...
<ul><li>All-New, High-Contrast E Ink Screen  – 50% better contrast and sharpest images </li></ul>Fonts on Kindle's ink-bas...
<ul><li>New Sleek Design, Slim and Light Weight </li></ul>Barely  1/3   inch Only 240 grams
<ul><li>No Glare, even in Bright sunlight </li></ul>Amazon Kindle Apple  iPad
<ul><li>Longer Battery Life </li></ul>
<ul><li>Massive  Selection…  Over 800,000 books </li></ul><ul><li>610,000 books for $9.99 or less </li></ul><ul><li>Over 1...
<ul><li>Reads all your existing PDFs </li></ul>
<ul><li>Books in 60 seconds… </li></ul>No monthly wireless bills. WiFi and  Free 3G.  Amazon pays for you…
<ul><li>Text – to -Speech </li></ul>Kindle reads to you
<ul><li>All this at a price of mere… </li></ul>Against Model Price Kindle WiFi, 6” $139 Kindle 3G (Free 3G + Wi-Fi, 6&quot...
<ul><li>Special pricing for e-books for India on Kindle store. India gets special pricing for hard copies. </li></ul><ul><...
<ul><li>Start  Selling with Metro Cities, then class A cities and then class B cities </li></ul><ul><li>Have Promotional A...
 
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Marketing Kindle in India (How would I do it)

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This presentation focuses on my take on Marketing Strategy for Amazon Kindle in India.

Indian market is quite different than the rest of the world. Amazon Kindle has not yet made its full fledged entry to this market. However, Amazon can not ignore this huge market!!

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Marketing Kindle in India (How would I do it)

  1. 1.   Academic Case Assignment Marketing Kindle in India     Prepared By: Santosh Shukla , skshukla3 (at) gmail.com  
  2. 3. <ul><li>Mahabharata – Longest Epic in the world </li></ul>
  3. 4. <ul><li>Vedas, Upanishads, Puranas </li></ul><ul><li>Manu Smriti </li></ul><ul><li>Ramayana </li></ul><ul><li>Arthaśāstra </li></ul><ul><li>Panchtantra </li></ul><ul><li>Jatakas </li></ul><ul><li>srī gurū granth sāhib </li></ul><ul><li>… and many more </li></ul>
  4. 5. <ul><li>Save Trees </li></ul>
  5. 6. <ul><li>Portable, Huge Storage </li></ul>Holds 3,500 Books
  6. 7. <ul><li>Read ALL the books, anytime, anywhere… </li></ul>
  7. 8. <ul><li>Virtually Age-Proof </li></ul>Worry-free archive online
  8. 9. <ul><li>Revolutionary Wireless Reading Device </li></ul><ul><li>It’s the most-wished-for, most-gifted product on Amazon.  Now it's even better. </li></ul>
  9. 10. <ul><li>All-New, High-Contrast E Ink Screen  – 50% better contrast and sharpest images </li></ul>Fonts on Kindle's ink-based display look smoother and more natural than on an LCD display
  10. 11. <ul><li>New Sleek Design, Slim and Light Weight </li></ul>Barely 1/3 inch Only 240 grams
  11. 12. <ul><li>No Glare, even in Bright sunlight </li></ul>Amazon Kindle Apple iPad
  12. 13. <ul><li>Longer Battery Life </li></ul>
  13. 14. <ul><li>Massive Selection… Over 800,000 books </li></ul><ul><li>610,000 books for $9.99 or less </li></ul><ul><li>Over 1.8 million free out-of-copyright books </li></ul>Free Book Samples
  14. 15. <ul><li>Reads all your existing PDFs </li></ul>
  15. 16. <ul><li>Books in 60 seconds… </li></ul>No monthly wireless bills. WiFi and Free 3G. Amazon pays for you…
  16. 17. <ul><li>Text – to -Speech </li></ul>Kindle reads to you
  17. 18. <ul><li>All this at a price of mere… </li></ul>Against Model Price Kindle WiFi, 6” $139 Kindle 3G (Free 3G + Wi-Fi, 6&quot;) $189 Kindle DX (Free 3G, 9.7&quot;) $379 Model Price Barnes & Noble Nook WiFi $149 Barnes & Noble Nook 3G+WiFi $199 Sony Reader Touch Edition $229 Apple iPad $499+
  18. 19. <ul><li>Special pricing for e-books for India on Kindle store. India gets special pricing for hard copies. </li></ul><ul><li>Partner with Indian publishers like Rupa &Co, Amar Chitra Katha etc. </li></ul><ul><li>Special pricing for School going Teenagers through Schools (Class 10 -12) </li></ul><ul><li>Demos in Book Store chains like Crossword, Odyssey, Higgin Bothams etc. </li></ul><ul><li>Corporate Gifting Solution. Bulk Sale with discounts. </li></ul>
  19. 20. <ul><li>Start Selling with Metro Cities, then class A cities and then class B cities </li></ul><ul><li>Have Promotional Ads in Print Media and TV </li></ul><ul><li>Take advantage of the 3G spectrum started in India </li></ul><ul><li>Use Amazon development center teams (Bangalore, Chennai, Hyderabad) to create online community for Kindle and promote it. </li></ul><ul><li>Showcase product in Tech shows. </li></ul>

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