1. AWS Start-Up Event Santosh Rau Netflix

2. About Netflix World's largest online movie rental service More than 10 million subscribers Our mission – “Connect People With Movies They’ll Love”

3. About Netflix Over 100,000 DVD titles Shipped from over 50 distribution centers Over 12,000 Instant Watch titles

4. Why Cloud? Elastic Infrastructure Pay for what you use Simple to deploy and manage Leverage multiple data centers Leverage application services

5. Why AWS? Massive scale Mature application services Queuing, Persistence, Security etc. Thriving community and better support Over 400,000 developers

6. Goals Better availability for key services Streaming Control Service Operational simplicity Architect for the cloud Don’t ‘forklift’ apps

7. Streaming Control Service

8. Encoding More content, multiple devices Varying encode requirements Creating new encodes can take a long time

10. Utilize elastic infrastructure (EC2) for encodingEncrypt and store encoded files in S3

11. AWS Services Used Elastic Compute Cloud Elastic Block Storage Simple Queue Service SimpleDB Simple Storage Service Elastic Load Balancing Elastic Map Reduce/Hadoop More…

12. Developer Challenges Reliability and Capacity Persistence strategy Oracle/MySQL/SimpleDB SimpleDB Highly available, replicates data across zones Eventually consistent

13. Developer Challenges Security Data encryption Key management Data replication, consistency of data

14. Join us We are looking for great engineers! www.netflix.com/Jobs