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Presented by:-
Santosh .G
SUBMITTED
TO:-
NANDISH
SIR
• Product
• Classification of
product
• Levels of product
• Product mix
• Product life cycle
• Packaging and labeling
Cont...
What is product?
• Anything that can be offered to a market
for attention,acquisition,use,or
consumption that might satisf...
Classification of product
Consumer
product
Industrial
product
Consumer product
 Convenience products
 Shopping products
 specialty products
 Unsought products
Industrial Product
 Material and parts
 Capital items
 Supplies and services
Specialty Products Unsought Products
Shopping
Products
Buy less frequently
> Gather product information
> Fewer purchase l...
Product mix of
maruti Suzuki
Maruti 800 zen Esteem Maruti alto
800
DX
800
DUO
800A
C-111
Zen
estilo
Estilo
Vlxi
BS-IV
Este...
PRODUCT LIFE CYCLE OF
MARUTI 800
Introduction Growth Maturity Decline
Strategic Implications
of the Stages
• introductory stage: developing the market, creating
awareness, reaching the innovat...
Definition of packaging
• Packaging refers to technlogy of enclosing or
protecting products for distribution,storage,sale
...
Function of packaging
primary function
•Protective function
•Storage function
•Loading function
•Transport function
Second...
Definition of labeling
• According to kaelly irwin,
“Label refers to any printed statement
related to merchandise that acc...
Importance of labeling
To communicate brand name of the product.
To give instruction about use of product.
To indicate ...
Function of labeling
Labeling indicates brand name of the
product
Label indicates warranties given by the
producer.
It ...
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
Marketing presentation of product concept
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Marketing presentation of product concept

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Marketing presentation of product concept

  1. 1. Presented by:- Santosh .G SUBMITTED TO:- NANDISH SIR
  2. 2. • Product • Classification of product • Levels of product • Product mix • Product life cycle • Packaging and labeling Contents to be discuss
  3. 3. What is product? • Anything that can be offered to a market for attention,acquisition,use,or consumption that might satisfy a want or need is called a product.
  4. 4. Classification of product Consumer product Industrial product
  5. 5. Consumer product  Convenience products  Shopping products  specialty products  Unsought products
  6. 6. Industrial Product  Material and parts  Capital items  Supplies and services
  7. 7. Specialty Products Unsought Products Shopping Products Buy less frequently > Gather product information > Fewer purchase locations Example :- furniture,clothes,cars • Convenience Products Special purchase efforts > Unique characteristics > Brand identification > Few purchase locations >Example:- stereo component,cars,men’s suits  Products consumers don’t demand normally. Require much advertising & personal selling Example:- life insurance, encyclopedia Buy frequently & immediately > Low priced > Many purchase locations Example:- softdrink,newspaper > Includes: • Staple goods • Impulse goods • Emergency goods Consumer-Goods Classification
  8. 8. Product mix of maruti Suzuki Maruti 800 zen Esteem Maruti alto 800 DX 800 DUO 800A C-111 Zen estilo Estilo Vlxi BS-IV Estee m vxi BS-III M.S estee m LX Marut Suzuki alto Marut Suzuki alto
  9. 9. PRODUCT LIFE CYCLE OF MARUTI 800 Introduction Growth Maturity Decline
  10. 10. Strategic Implications of the Stages • introductory stage: developing the market, creating awareness, reaching the innovators • growth stage: competition begins, sales grow quickly, profits peak, market penetration • maturity stage: competition is intense, sales slow down, differentiated product offerings, customers are brand loyal, few new entrants • decline stage: customers move to other options, competitors leave, profits are low, consider exit
  11. 11. Definition of packaging • Packaging refers to technlogy of enclosing or protecting products for distribution,storage,sale and use. • Packaging reduces the risk of wastage,spoilage,leakage and evaporation etc in the process of transportation and storage.
  12. 12. Function of packaging primary function •Protective function •Storage function •Loading function •Transport function Secondary function •Sales function •Promotional function •Service function •Guarantee function
  13. 13. Definition of labeling • According to kaelly irwin, “Label refers to any printed statement related to merchandise that accompanies the goods at the point of sale”.
  14. 14. Importance of labeling To communicate brand name of the product. To give instruction about use of product. To indicate date of mfg,date of expiry and batch number. To give warning against risk if any. To make unique among the competitors product.
  15. 15. Function of labeling Labeling indicates brand name of the product Label indicates warranties given by the producer. It educates the customer. It makes it possible to use product without supervisor. • It enhance the product personality.

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