Our film "This Life Ain't Fair" follows three boys from South London trying to succeed in the music industry while leaving behind a past of gang life and crime. We aimed to attract local audiences by setting the film locally and dressing the characters in typical South London clothing like tracksuits and hoodies that viewers could relate to. The opening scene does not reveal too many details about the characters' struggles so that audiences can relate their own problems without focusing on extremes. This realistic portrayal of relatable issues and clothing was intended to engage audiences who might otherwise be put off by unrealistic scenarios.

1. How did you
attract/address your
audience?

2.  Our media product is an action drama called ‘This Life
Ain’t Fair’ which follows a group of boy through their
journey trying to be successful in the music industry
while also trying to get away from their past of gang
life and crime. The film is set locally in South London
which makes it quite easy for the audience to relate
to the characters and plot.

3.  Our characters dress in a typical way for three boys from south London,
this is by wearing dark, branded clothing such as tracksuits and hoodies.
This attracts the audience because they see that the characters in the film
aren’t to o different from themselves and adds an element of realism to
the film.

4.  In the opening sequence we do not give too much away about the
struggle that they are facing, and do not focus on the details of the
problems that they have left behind. This was done so that the audience
could relate to the problems that they were facing. The audience may not
have faced a problem as extreme as hearing gunshots and having a
masked man come through the door with a gun, but as not much
information is given away it makes sure thart the audience can relate in
some way. The audience may think to themselves that they have previously
had some sort of problem chasing them that wont leave them alone or
something bothering that prevents them from moving forward and
bettering themselves in life.

5.  In conclusion, we have tried address the problem by making the issues and
clothing something that the audience can vaguely relate to in some way or
another which makes them want to watch the film more as they will not be
put off by lots of fantasy and scenarios that would never happen to them
in real life, whereas our media product features themes and events that
could be affecting our audience.