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A study conducted by Santiago Advisors for the German Chemical Industry Association (VCI): Core products subject to criticism. Massive upheavals in major customer industries. Even shorter innovation cycles. Intensifying global competition – the chemical industry is facing numerous challenges. Our interviews with 60 experts of various customer industries reveal that the key to future success in the chemical industry is tied to 10 central customer requirements.
- For a high resolution PDF file click the 'Download' button -
A study conducted by Santiago Advisors for the German Chemical Industry Association (VCI): Core products subject to criticism. Massive upheavals in major customer industries. Even shorter innovation cycles. Intensifying global competition – the chemical industry is facing numerous challenges. Our interviews with 60 experts of various customer industries reveal that the key to future success in the chemical industry is tied to 10 central customer requirements.
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