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Samsung Company Presentation

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Samsung Company Presentation

  1. 1. COMPANY REVIEW
  2. 2. Introduction • Samsung was founded by Lee Byung- Chull in 1938 as a trading company • South Korean company • Largest Information Technology company measured by 2011 revenues • Assembly plants and sales networks in 61 countries
  3. 3. Contd…. • In first quarter of 2012, Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998 • In third quarter of 2012, it sold 98 million phones, of which 55 million were smartphones
  4. 4. Samsung logo First logo was developed in the year 1958
  5. 5. 2nd logo from the year 1979-1993
  6. 6. It was the present logo of Samsung from the year 1993 Tagline: “Inspire the World, Create the Future”
  7. 7. Lee Kun-Hee (Chairman & CEO)
  8. 8. Samsung in India • Samsung Electronics commenced its operations in India in December 1995 • Two R&D centers in India- Delhi & Bangalore • In 2010 achieved a sales turnover of $3.5 billion • Market leader in LED TVs, LCD TVs, Slim TVs • India’s largest mobile handset brand • Leading in smart phone segment in India
  9. 9. Products
  10. 10. Smartphones • Samsung developed its first lightest mobile in the year 1993 and the model is SCH-R800 • It was available in CDMA (Code Division Multiple Access) netwoks • Developed smart phones with mp3 player towards the end of the 20th century • Now they have 41.6% of smart phone market share in India
  11. 11. Contd… • Samsung wave S8500 & SI9000 Galaxy S launched launched in June 2010. • Planning to clinch 60% of smart phone market share in India by mid 2013 • Plan to launch Samsung Galaxy S4 by March 2013 • In India main competitor is Nokia • The firm was recently named the worldwide handset market leader with a market share of 29%
  12. 12. Top 5 smartphone vendors 31.3 15 4.24 45.5 Q4-2012 Samsung Apple ZTE HTC Others
  13. 13. Tablet • Samsung Galaxy Tab is an Android- based tablet computer • It was introduced on 2nd September 2010 • Samsung launched the Galaxy Tab in India on 10th November 2010 • The competitor for Samsung tablet are Apple, Amazon, Google and Lenovo • In India during 3rd Q, 2012, 47.4% of tablet sales were from new entrants
  14. 14. Contd… • In India their competitor is Micromax • Average price of tablets sold in India dropped to Rs 13,000 compared to previous year quarter
  15. 15. Units sold in million 55 35 0 10 20 30 40 50 60 Samsung Apple Q4-2012
  16. 16. Tablet Market Share in India 41.00% 35.00% 24.00% Q4-2012 Micromax Samsung Apple
  17. 17. Television • Samsung Electronics was established in 1969 • Competitor for Samsung television is LG, Sony and Toshiba • They have three models in television such as LCD, LED and Plasma • Samsung plans to introduce a new model of Ultra HD TV(85 inch) in 2013 • Price for this new TV not announced, but it is expected to be around $25,000
  18. 18. Market Share of TV in Q4-2012 27% 19% 13% 9% 0% 5% 10% 15% 20% 25% 30% LG Samsung Sony Toshiba
  19. 19. Camera • Major digital camera players are Canon, Nikon, Sony, Samsung and Panasonic • In India the main player is Nikon • Two new NX models will use the Android OS • Now Polaroid and Nikon are the two companies have Android based point and shoot cameras • New NX series model will launch between March 2013
  20. 20. PC • Samsung is producing PC, but they are not successful in Indian market • India has grown 22% in PC segment of 4th quarter 2012 • In India Lenovo is the market leader in PC with 16.6%
  21. 21. Market Share in PC 16.60% 13.40% 13.10% 12.90% 5.60% 38.40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Lenovo Acer HP Dell HCL Others
  22. 22. Other Informations • Samsung Electronics sold its hard disk drive (HDD) business to Seagate • The latest model of Samsung tablet is Galaxy S3 • Samsung expects to export 510 million phones in 2013 of these 390 million were smartphones • Samsung planning to release a lineup of devices powered by Microsoft’s Windows 8 mobile operating system, that support TIZEN software
  23. 23. Contd…. • Galaxy Tab 3 is expected to launch by June 2013 • Samsung is planning to launch the 7-inch Galaxy Tab 3 and its price is expected to be $149 • Cyber media says 2013 market will see three price ranges Rs. 5000-10000, Rs. 15000-20000 and over Rs.35000 • In Q4, 2012 Samsung is top in US market taking 31.8%, Apple 26.2% and LG 12.3%
  24. 24. THANK YOU

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