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- Patha santhosh
PAPER WORK ON THE BEST ADVERTISEMENT
CHANNEL/PLATFORM FOR FMCG COMPANY
 The main thing a company should ...
 I used the word mobile instead of internet is because in past days
people are crazy about e-commerce but now the thing i...
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Best mode of ads for FMCG

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advertisement plays a key role in FMCG market.the way the advertisement changed from past to present is explained upto my view point.

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Best mode of ads for FMCG

  1. 1. - Patha santhosh PAPER WORK ON THE BEST ADVERTISEMENT CHANNEL/PLATFORM FOR FMCG COMPANY  The main thing a company should keep in mind before choosing a channel for their company advertisement is-more sales for fmcg products will come from TIER-II cities and rural area. According to that they have to plan a platform to advertise.  Fmcg products are the things which are basic necessities to every human.  Once a time fmcg goods took 1st position in advertising TV. Not once a time but still they play a key role in advertising their ads in TV.  But right now in this e-generation everything moved onto the individual finger tips i.e., using of mobiles and tablets.  We can see the daily analysis/reports based on usage of mobile phones by Indians.  To be said exactly we can see a home without TV. But we cannot see a home without mobile phone.  According to my view mobile is the best platform in this modern age. Because company can advertise in so many ways making mobile as a platform. Company can base radio as one of their channel. To hear new songs and gossips still people use radio.  More over 70% of mobile users use internet services in their mobile.so online marketing is the another added service with mobile phone.  Through online advertising a company can advertise in various types like keyword banner ads, viral advertising, pop ups, unsophisticated ads. In this type of online advertising company can even save money and can reach to most of the people.  The advertising can even do through offline text ads.
  2. 2.  I used the word mobile instead of internet is because in past days people are crazy about e-commerce but now the thing is shifted its place to M-COMMERCE.  It will be a good idea but I won’t say it is the only idea. GEOGRAPHIC segmentation plays a key role in advertising for FMCG market.  According to geographic segmentation for rural markets direct selling will be the best way to showcase the company products. Coming to metropolitan cities and towns as I mentioned above mobile/online advertising will be the best way. Still TV plays a significant role in advertising for FMCG products. As everything is shifting towards online advertising I am supporting this way of advertising. But in rural areas direct selling still plays a significant role.

advertisement plays a key role in FMCG market.the way the advertisement changed from past to present is explained upto my view point.

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