Professional Profile


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Santanu Biswas Professional Profile

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Professional Profile

  1. 1. ProfessionalProfileSantanu BiswasMay 2012
  2. 2. Santanu BiswasExperience SummarySantanu BiswasDirector eHealth ServicesExperience SummarySantanu Biswas is the Director of eHealth Services at du,Emirates Integrated Telecommunications Company inUAE. An electrical engineer by degree, an alumnus of IIMAhmedabad and a consummate marketing professionalwith a creative flair, he is today an outspoken evangelistfor meaningful mobile health adoption and an activeindustry speaker, blogger and tweeter.He is currently heading the development & execution of du’s strategy inthe mobile health and eHealth arena and is tasked with buildingsustainable business models aligned with existing and emerging clinicalobjectives. He is passionate and focused about building linkages betweenmobile technologies and other “connected life” ecosystems. He is engagedin raising awareness in the sector, and active in miscellaneouscollaborative policy advocacy with key stakeholders in this arena.He is the owner of the du mobile health strategy rollout – aptly brandedSmart Health. It was awarded The Mobies at the recently concludedMobile Show for the best mHealth initiative in the MENA region. His recentsuccesses include the commercial launch of the first ever Around the ClockPhysician Helpline for du customers and the ongoing augmentation of theportfolio of wellness and lifestyle management content for the UAEmarket, and developing innovative pilot models for chronic care diseasemanagement. His responsibilities include understanding market needs,evaluating technological, business and clinical models and engaging inopportunities to deliver innovative solutions to the healthcare and relatedsectors as a telecom operator.Santanu’s expertise lies in the effective engagement of telecom operators,technology providers, insurance, regulatory and health care providers todeliver connected health care; liaising within to leverage the traditionaltechnology and service offerings of a telco and then developing deepcompetencies for the healthcare sector.As a regional thought leader in the mHealth space, he has spoken anddelivered keynotes at prestigious summits including the mHealth Summitat Cape Town, the M+Health seminar at Arab Health, the Connected WorldForum, The Mobile Show and is looking forward to the engagements atHospital Build, Dubai and World Mobile Health Congress, Boston.He has built deep partnerships within the healthcare ecosystem, especiallyacross the technology- services spectrum and healthcare providers; and isConfidential Page 2 of 3
  3. 3. Santanu BiswasExperience Summarykeen to leverage these relationships in new strategic initiatives andemerging markets.He has provided leadership and consulting across multiple and complexhealthcare projects across the GCC and has a hands-on understanding ofemerging healthcare industry needs as well as local systemic challenges.He relies on an approach that combines the need for a robust healthcareinformatics infrastructure with patient centric clinical applications, thusdelivering real value to healthcare givers and receivers.He has over 18 years of experience and has held senior roles in start ups,strategic initiatives, profit centers, business consulting, programmanagement and channel development. He has worked with blue chipscompanies like IBM, HCL and Satyam Computers, done a stint with anNGO and brings rich market experience from India, East Africa & the Gulfcountries. follow eHealthweet!/eHealthweet read Page 3 of 3