Ten Common Pricing Traps
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This is Episode Ten in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Principal Consultant at Sans-Prix.com and the Founder & Managing Director of PricingProphets.com, take a look at ten reasons why pricing is getting very scary. Visit: http://www.sans-prix.com | http://www.PricingProphets.com Follow Us: Twitter: @sansprix | @PricingProphets LinkedIn: http://www.linkedin.com/company/pricing-prophets Facebook: http://www.facebook.com/PricingProphets
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Ten Common Pricing Traps
- 1. pricing ten common traps
- 2. Number 10 Leaving Pricing too late in the marketing process Slide 2
- 3. Number 9 Top-down pricing to fix the P&L Slide 3
- 4. Number 8 Using the same averages across all products
- 6. Number 6 Too narrow a competitive perspective
- 7. Number 5 To the general level of the competition
- 8. Number 4 Using the wrong research tools
- 11. Number 1 Its unfair on customers
- 12. Contact Information Jon Manning Managing Director PO Box 533, Ascot Vale, Vic 3032 Australia pricingprophets +61 (0) 405 629-141 jon@pricingprophets.com http://twitter.com/PricingProphets http://www.youtube.com/user/PricingProphets http://www.linkedin.com/company/pricing-prophets