Aca-Fan Service:
Strategies of Scholarly Seduction in
Ghost in the Shell: SAC and Ergo Proxy

By Dr. Sandra Annett!

Reall...
Name-dropping Kawai Kenji?

Talk about otaku!
“academia is bounded by its own
imagined subjectivity,” in which “the ‘good
subject’ of the ‘duly informed’ academic is a
...
Aca-Fan Service
-a specialized form of fan service that
references not texts, but modes of
interpretation.
-Three key elem...
Allusion and Intertextuality
• intertextuality describes both shows that
make references to other texts and an
interpretiv...
Three Intertextual Strategies
1) Parodic allusion
2)Creative appropriation
3) Self-reflexive reference
• Overall, intertex...
The Deleuzian Tachikoma

Look, it’s me!

No, it’s me!
Fan Service (yer lookin’ at it!)

…

O.O
Fan Service
• “the random and gratuitous display of a
series of anticipated gestures common in
Manga and Anime. These gest...
“While simply living in a particular
physical place may no longer furnish the
sense of community and self that it once
did...
The Aca-Fan
• Intertextual references and intellectuallyjustified fan service risk becoming proxies,
stand-ins that restru...
The Aca-Fan
• Is there any part of your fan experience
that you censor?
• Do you use theory to express (or mask)
emotional...
References
Haraway, Donna. “"Situated Knowledges: The Science
Question in Feminism and the Privilege of Partial
Perspectiv...
Upcoming SlideShare
Loading in …5
×

Mechademia slides 2013

1,643 views

Published on

This is the slideshow from my presentation at the SGMS/Mechademia conference. It was held at the Minneapolis College of Art and Design Sept. 27-29, 2013. You can read the whole paper here: http://sanet.dreamwidth.org/25146.html .

Quote or use as you like, but please credit Sandra Annett.

Published in: Education, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,643
On SlideShare
0
From Embeds
0
Number of Embeds
1,390
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mechademia slides 2013

  1. 1. Aca-Fan Service: Strategies of Scholarly Seduction in Ghost in the Shell: SAC and Ergo Proxy By Dr. Sandra Annett! Really?!
  2. 2. Name-dropping Kawai Kenji? Talk about otaku!
  3. 3. “academia is bounded by its own imagined subjectivity,” in which “the ‘good subject’ of the ‘duly informed’ academic is a resolutely rational subject devoted to argumentation and persuasion” (Hills, 3) Now she’s quoting a book. Like a teacher or something!
  4. 4. Aca-Fan Service -a specialized form of fan service that references not texts, but modes of interpretation. -Three key elements: • • • Intertextuality and allusion Fan service The aca-fan Shh, she’s finally starting! I’m outta here!
  5. 5. Allusion and Intertextuality • intertextuality describes both shows that make references to other texts and an interpretive practice where audiences actively make meaning by making associations. • a process of encoding and decoding information
  6. 6. Three Intertextual Strategies 1) Parodic allusion 2)Creative appropriation 3) Self-reflexive reference • Overall, intertextuality “allow[s] viewers to exercise specialized knowledge and to mark their membership in particular cultures” (Ott & Walter, 440).
  7. 7. The Deleuzian Tachikoma Look, it’s me! No, it’s me!
  8. 8. Fan Service (yer lookin’ at it!) … O.O
  9. 9. Fan Service • “the random and gratuitous display of a series of anticipated gestures common in Manga and Anime. These gestures include such things as panty shots, leg spreads, and glimpses of breasts” (Russell, 107) • Fan service gives the viewer a “glimpse” of a “free, and uncontested, visual space” (108)
  10. 10. “While simply living in a particular physical place may no longer furnish the sense of community and self that it once did, the media provide resources for building coherent, if mutable, identities” (Ott and Walter, 440)
  11. 11. The Aca-Fan • Intertextual references and intellectuallyjustified fan service risk becoming proxies, stand-ins that restructure our unspoken motivations for studying anime. • Solutions: -Avoid moral dualisms -Draw on situated knowledges Don’t forget BwOs! What is it with you and BwOs?
  12. 12. The Aca-Fan • Is there any part of your fan experience that you censor? • Do you use theory to express (or mask) emotional investments in anime? • Do you manage to speak in different voices at once? • Contact me at: sannett@wlu.ca Bye bye! Aw, already?!
  13. 13. References Haraway, Donna. “"Situated Knowledges: The Science Question in Feminism and the Privilege of Partial Perspective.” Feminist Studies 14 (1988): 575–599 Hills, Matt. Fan Cultures. London: Routledge, 2002. Ott, Brian and Cameron Walter. “Intertextuality: Interpretive practice and textual strategy.” Critical Studies in Media Communication 17.4 (2000): 429-446. Russell, Keith. “The Glimpse and Fan Service: New Media, New Aesthetics.” The International Journal of the Humanities 6.5 (2008): 105-110. Gotta have the references. Source! Source!

×