ABSTRACTProject Title : MOBILE MARKETING FORCE AUTOMATION (MMFA)Platform : Browser based application works independant on any platformClient : Ruby on Rails application served on any compatible browserClient Os : Symbian O/s or equivalentClient hardware : Nokia 6600 or equivalentServer : Mysql db supportServer Os : Linux OSServer Hardware : Intel dual core/core 2 duo processorAudience : For Pharma industriesThe Description : All the pharmaceutical industries marketing department has its marketing force as medicalrepresentatives are spread across the country. It is difficult to provide each medical representativesa laptop for updating their marketing reports such as samples delivery to doctors,collecting stockrequirements from the pharmacy for their product , schedules of marketing representatives formeeting the doctors, preparing the sales report . MOBILE MARKETING FORCE AUTOMATION (MMFA) is the system which works ona mobile phone (typically Nokia 6600) which has a browser (opera) and has connection to theserver space which is hosted in the linux platform(Server management is tackkled by the third partyhosting company). All the above said reports inputs are managed through the mobile phone. Themobile phone has the internet connection (provided by bsnl gprs or hutch service) which cost fromrupees 99/- to Rs 300/- per month. The RoR application has a specified cascading case sheet(CCS) which works on a mobileand separate Cascading case sheet to work on a pc for providing inputs to system. The server spaceis taken from a hosting company which has a mysql/postgres sql application.The RoR applicationresides in the server and it is been accessed by the client(mobile phone) via internet connection.Softwares prerequistive knowledge : RoR,MYSQL,Linux.