SNAPDEAL is a e-commerce company based in
The company was started by Kunal Bahl,
a Wharton graduate as part of the dual
degree M&T Engineering and Business program at
Penn, and Rohit Bansal, an alumnus of IIT Delhi in
The company is based in New Delhi,India.
OVERVIEW OF COMPANY
Snapdeal has grown to become one of the largest online
marketplace in India.
The company offer’s an assortment of 10 million
products across diverse categories from over 100,000
sellers, shipping to more than 5,000.
In the year 2012-13, Snapdeal had said that it expected
revenues of about ₹600 crore (US$89 million).
Betting big on the growth of mobile commerce, Kunal Bahl,
the CEO, said at the time that 15-20 per cent of the sales on
Snapdeal came through m-commerce. Snapdeal.com
expected the total sale of products traded on its platform to
cross ₹2,000 crore (US$300 million) in the fiscal year 2013-
14 helped by its robust growth in the past two years and the
growing popularity of e-commerce in India.
In June 2014, Snapdeal announced that it had achieved the
milestone of 1000 sellers on its platform getting sales of
over Rs 1 crore.
Awards and recognition
eRetailer of the Year & Best Advertising campaign of the
year - Indian eRetail awards 2012 organized by Franchise India
in February 2012.
Winner of Red Herring Asia Awards 2011.
E-commerce site of the year at WAT awards that took place in
Jan 2012, Mumbai.
Voted amongst the Buziest brands of India in afaqs's annual
BUSINESS IN TRICITY
SNAPDEAL is a tricity shoots out about 4 lakhs
promotional text messages & about 4-5 lakhs
emails,including news letter within a month.
Tress Lounge,Menor,Lemon,J.W.Marriot,Rajdhani,etc are
some of the top clients for snapdeal in the tricity with the
most repetitive orders.
WHAT IS THERE FOR MERCHANT?
Snapdeal.com serves as an advertising platform for
merchants and a discount platform for customers.
For the merchants who partner with SnapDeal,it is a cost
effective channel for acquiring new customers.
It also works as a risk free alternate marketing channel.
From the merchants standpoint,they are passing on the
customer acquisition cost in the form of the discounted offer.
In June 2011, Snapdeal acquired Grabbon.com.
In April 2012, Snapdeal acquired esportsbuy.com, an online
sports goods retailer .
In May 2013, Snapdeal acquired Shopo.in, an online
marketplace for Indian handicraft products.
In April 2014, Snapdeal acquired Doozton.com.
In December 2014, Snapdeal acquired Wishpicker.com.
In January 2015, Snapdeal acquired a stake in product
comparison website Smartprix.com.
In February 2015, Snapdeal acquired luxury fashion products
discovery site, Exclusively.in.
In March 2015, Snapdeal acquired 20% stake in Gojavas.com.
In March 2015, Snapdeal acquired ecommerce management
software and fulfillment solution provider, Unicommerce.com .
In March 2015, Snapdeal entered into the financial
services marketplace by acquiring a majority stake of
RupeePower which provides a digital platform for financial
products to customers. Mr. Tejasvi Mohanram, the founder
of RupeePower would continue to be the MD&CEO of the
In April 2015, Snapdeal acquired mobile-payments
In September 2015, Snapdeal acquired Reduce Data, a
programmatic display advertising platform.