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The impact of digital and social media
technologies in business
Agenda
1. Explosion of technology
2. Impacts on marketing and innovation
3. The solution roadmap
datafloq.com
“Technology is moving three
to five times faster than
management.”
- Dominic Barton
Global CEO, McKinsey
Channel?
“The system of intermediaries
between the producers, suppliers,
consumers, etcetera, for the
movement of a good o...
Engagement Marketing
The Channel Effect
The Channel Effect
Open Innovation
Participatory Business
New ways of marketing and innovation
1. Channel technologies are moving
faster
2. Channel technologies are disrupting
business
3. Channel technologies are maki...
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
The Channel Effect
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The Channel Effect

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How the introduction of digital and social technologies as business channels impact marketing and innovation profoundly.

Published in: Business
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The Channel Effect

  1. 1. The impact of digital and social media technologies in business
  2. 2. Agenda 1. Explosion of technology 2. Impacts on marketing and innovation 3. The solution roadmap
  3. 3. datafloq.com
  4. 4. “Technology is moving three to five times faster than management.” - Dominic Barton Global CEO, McKinsey
  5. 5. Channel? “The system of intermediaries between the producers, suppliers, consumers, etcetera, for the movement of a good or service.” Investopedia
  6. 6. Engagement Marketing The Channel Effect
  7. 7. The Channel Effect Open Innovation
  8. 8. Participatory Business New ways of marketing and innovation
  9. 9. 1. Channel technologies are moving faster 2. Channel technologies are disrupting business 3. Channel technologies are making marketing and innovation participatory 4. Every business needs to take to the participatory approach Sum-up

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