E / 503, Sapphire tower, Behind Indian oil petrol pump Mira Bhyender Rd, Mira Road- E, Distt - Thane
: +91-22 28127268, +91-9987841898, Id: firstname.lastname@example.org D.O.B: 11th
SALES & MARKETING PROFESSIONAL
Distinguished career of 25 years in Pharmaceutical Sales,4 years as National Sales Manager with Pan
India exposure with team size of 350 plus.
Excellent resource balancing and leadership skills with an ability to drive initiatives through efficient
Experience of handling Start-Up, Midsize and High Business Organizations.
Handled business development in Therapeutic segment like General Pharma, Anti Biotic, Pain
Management, Cardio Vascular / Diabeto, PPI , Anti Malarial, Vitamins and Dental products etc.
Exposure of GP,CP, Surgeon, ENT, Paed, GYN, Ortho, Derma, Dentist etc.
Excellent temperament to multi-task and coordinate various activities under high pressure and time
Business Development♦ Client Relationship Management♦ Team Management♦ Strategic Planning♦ Market
Research/ Analysis♦ Training & Motivation and Interpersonal relationship.
HRI Healthcare ( Division of HRI India Ltd) Since April 2014.
• Recruited to lead start up in Dental/GP segment in HRI Healthcare . Leading Sales & Marketing
operations for Strategic Business Planning, Business development, controlling and monitoring of
team for strategic implementation and P & L responsibility.
• Improved productivity.
• Business through system and Process
• Successful new launches
• Improved revenue generation
• Worked as National Sales Manager for Platinex division ( General Pharma ) of Zydus Biochem from Dec 12
to March 14, handled team of 300 MRs, 80AMs, 20 RMs and 4 ZMs, reporting to GM sales and Marketing.
• Working as Zonal manager since July 08 with Alembic ltd, looking after entire west zone.
IPCA LABORATORIES LTD
ZONAL MANAGER ( Nov’06 to June 08)
• Successfully handling a portfolio of Ortho, Phy, ENT and GP oriented division across west Zone. (Maharastra,
MP, Chhattisgarh and Goa) with a growth rate exceeding industry growth. Reporting to NSM
• Responsible for sales and business development activities and key stakeholder in receiving sales target.
• Developing strategies for enlarging the core market base of the company based on market research data and
hence achieving the district budget and maintain liaison with CFA. Generate revenue of around a Crore per
• Monitoring competitor strategy and building counter strategies to increase the market share of the company.
Ensure execution &Implementation of the Strategies.
• Imparting Sales/ product training to team of well motivated professionals comprising of 4 RBMS / 18 ABMS
and 102 PSRs and coaching, training and motivating them towards achievement of target. Coordinating
various issues in the team to achieve the targets. Allocating resources judiciously in order to achieve
maximum output in terms of target achievement, utilization of human resource and provide timely and
• Successfully achieved 100% of budget in 2006-’07 and all 4 regions were on budget.
• Build ZERODOL as leading brand in no. 1 position as per ORG in zone.
• Successfully tapped antimalarial market of Mumbai and MP.
• 13 PSR, 2 ABM and 1 RBM visited Bangkok under super star club for achieving targets.
• Received letter of appreciation / certificates for brand building.
SR.REGIONAL BUSINESS MANAGER (Feb 06- Oct06)
• Supervised 1 RBM 10 ABM and 55 PSR in MP and Gujarat as additional responsibility.
REGIONAL BUSINESS MANAGER (Jun’02-Jan’06)
• Promoted as Regional Manager in 2002 at Raipur looking after Chhattisgarh and Part of MP. Transferred to
Indore in 2003 in Pharma division to lead a team of 4 ABMs and 27 PSR .
• Increased market share of IPCA from .5% to 1.5% in year 2003 – 2004. (As per ORG), in MP.
• 100% achievement in year 2002-2003 and 2003- 2004, 2005 -2006.
• Increased Productivity of MP from .76 PMPM to 2.45 lakhs PMPM.
• Successfully launched new products like Rapither Ab, Zerodol and Sultax (cefotaxime and sulbactum).
• Gained leadership in Zerodol and Rapither as per ORG in region..
• Six representatives promoted as area manager, 2 ABMS promoted as regional manager under my leadership.
• Stable team and zero IR issues in region.
• Average incentive earning of representatives 40000 per year.
Project Rapither conversion- Total sale of competitor brand (E-MAL) was about 4.00 crore in MP, planed project to
increase our share from 60 lakhs to 1.25 crore in year 2003-2004,achieved successfully by Dec 03. Further in year 2004-
2005 planned to achieve 2.0 crore which was achieved successfully and currently it is a brand of 3.5 crore in MP.
AREA BUSINESS MANAGER (Oct 94-May’ 02)
TATA PHARMA / MERIND LTD Oct’94-May’02
AREA BUSINESS MANAGER
Elevated as an Area manager in Oct 1994 in Tata pharma at Jabalpur H.Q. In 1995 Tata pharma gets merged with
Merind ltd and I was redesignated as regional field manager (front line manager) based at Jabalpur HQ (ABM POOL).
In 1997 transferred to Bilaspur HQ looking upon Chhattisgarh.In FEB 1998 Merind LTD was taken over by
WOKHARDT LTD. Transferred to Jabalpur in April 1998.
• In June 2000 joined IPCA labs ltd as Area manager at Bilaspur HQ, elevated as Regional manager at Raipur
looking after Chhattisgarh and part of MP in June 2002.
• Achieved 100% target in 2000- 2001 and 2001 – 2002. Received many letters of appreciation of consistent
performance from 1994 to 2000.
• Solved IR issue of MP in IPCA labs ltd and receive cash award from MD for same in 2000 –2001.Lauchend
successfully new products.
• In Merind Tata pharma one of my subordinate was awarded All India topper of Bilaspur in year 1995 and
award of best productivity in 1996-1997.
IPCA LABORATORIES LTD. Dec’89 -Sep’94
B. Sc ( Botany & Zology
Jabalpur University, 1988
Available on request