Effective Googling!


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  • Effective Googling!

    1. 1. Effective Googling! Hardik Thakkar CMED Infosys Technologies
    2. 2. How Old is Google? <ul><li>Answer: 10 years (10 on September 7, 2009) </li></ul><ul><li>In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995) </li></ul>
    3. 3. More About Google <ul><li>“Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.” </li></ul>
    4. 4.
    5. 5. A Unique Company <ul><li>Number of employees: </li></ul><ul><li>Worldwide, Google employed 10,000 full-time employees as of now </li></ul><ul><li>Work Environment: </li></ul><ul><li>Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming </li></ul><ul><li>the halls… </li></ul><ul><li>Google: </li></ul><ul><ul><ul><li>The interface is clear and simple. </li></ul></ul></ul><ul><ul><ul><li>Pages load instantly. </li></ul></ul></ul><ul><ul><ul><li>Placement in search results is never sold to anyone. </li></ul></ul></ul><ul><ul><ul><li>Advertising on the site must offer relevant content and not be a distraction. </li></ul></ul></ul><ul><ul><ul><li>No pop-up ads allowed. </li></ul></ul></ul>Google founders Sergey Brin Larry Page Source: http://www.google.com/intl/en/corporate/tenthings.html
    6. 6. Why do we love Google? <ul><li>Size and scope : Now indexing over 20 billion web pages (conservative estimate). </li></ul><ul><li>Relevance of Results : PageRank </li></ul><ul><li>Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more. </li></ul><ul><li>Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . . </li></ul>
    7. 7. But… <ul><li>We may love Google, but few users know how to use full search capabilities. </li></ul>
    8. 8. Effective Googling <ul><li>How does Google interpret basic search? </li></ul><ul><ul><li>Google places “AND” operator between all search terms entered in basic search box. </li></ul></ul><ul><ul><li>Automatically searches for some plural/singular and grammatical variants. </li></ul></ul><ul><ul><ul><li>You enter : news reader </li></ul></ul></ul><ul><ul><ul><li>Google searches : news AND reader OR readers </li></ul></ul></ul><ul><ul><ul><li>Does not search as exact phrase unless quotes present! </li></ul></ul></ul>
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    11. 11. Need Exact Phrase? Use quotation marks! “infosys billion dollar”
    12. 12. Expand Search With Synonym? Use a “tilde” e.g.: “~infosys” finds IT companies similar to Infosys
    13. 13. Search by filetype (pdf, ppt, xls, doc) e.g.: “.Net Framework” filetype:ppt
    14. 14. Negative Search Terms e.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car
    15. 15. Limit your search results to a particular web site e.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the word ‘sparsh’ is referred `
    16. 16. Search for sites that link to a particular website: e.g.: “link:infosys.com”
    17. 17. You’ve found a useful website & want to find other sites like it: e.g.: “related:www.infosys.com”
    18. 18. Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples
    19. 19. Google is a Calculator as well 
    20. 20. Google is Converter too..! Convert currency, units and a lot more
    21. 21. More Search Operators <ul><li>allinanchor: </li></ul><ul><li>allintext: </li></ul><ul><li>allintitle: </li></ul><ul><li>allinurl: </li></ul><ul><li>cache: </li></ul><ul><li>group: </li></ul><ul><li>info: </li></ul><ul><li>time </li></ul><ul><li>weather </li></ul>
    22. 22. Use Specialty Search Functions <ul><li>Google News : news.google.com </li></ul><ul><li>Google Images : images.google.com </li></ul><ul><li>Google Blog Search : blogsearch.google.com </li></ul><ul><li>Google Finance : finance.google.com </li></ul><ul><li>Google Scholar : scholar.google.com </li></ul><ul><li>Google Book Search : books.google.com </li></ul>
    23. 23. Google News Alerts <ul><li>Tracking an event in the news? </li></ul><ul><li>Create your own Google News alert – it’s free! </li></ul><ul><li>Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources. </li></ul>
    24. 24.
    25. 25. Google Scholar <ul><li>Covers : law, medicine, social sciences, arts, humanities, business, & finance. </li></ul><ul><li>Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles </li></ul><ul><li>Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations. </li></ul>
    26. 26.
    27. 27. Google Book Search <ul><li>Searches full text of indexed books. </li></ul><ul><li>If work is in public domain, full contents usually available. </li></ul><ul><li>If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. </li></ul><ul><li>Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, …… </li></ul>
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    31. 31. Something exciting at last <ul><li>Localized search </li></ul><ul><li>Movie search </li></ul><ul><li>Code search </li></ul>
    32. 32. local.google.co.in Effective localized search solution
    33. 33. google.co.in/movies Find theatres running your desired movies in your city..wow
    34. 34. google.com/codesearch search public source code
    35. 35. Google hack for finding movies/music (warning: Not to be tried at office but home…!) e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
    36. 36. Interesting stuff <ul><li>Google Docs </li></ul><ul><li>Google Calendar </li></ul><ul><li>Google Reader </li></ul><ul><li>Google Gear </li></ul><ul><li>Google App Engine </li></ul><ul><li>Google Sites </li></ul><ul><li>Google Sets </li></ul><ul><li>Google Trends and so on… </li></ul>
    37. 37. PageRank <ul><li>PageRank explained by Google: </li></ul><ul><li>Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves &quot;important&quot; weigh more heavily. </li></ul>