The Power of Social Media


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Social Media is evolving around us, This ppt will show you the impact it has on advertising and marketing.

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The Power of Social Media

  1. 1. The Power of SOCIAL MEDIA. -Sanjay Barua
  2. 2. What is ??
  3. 3. A new way of communicating. The sharing of media, video, photos, music & ideas. ‘Social’ refers to ‘people to people’ activities. Actually, It’s all about Conversations !!
  4. 4. • Social Media is   1. A big deal. 2. Going where your customers already are or where they want  to be. 3. Applicable to most companies in some way or another. 4. Time-consuming. • Social Media IS NOT 1. A fad 2. A replacement for traditional advertising 3. The first step 4. FREE (few cases) 5. All about YOU.
  6. 6. The Stats   1.1 Billion users The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined. Average age is 38 #2 visited site (after Google) The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.   AKA THE BIG ONE
  7. 7. AKA THE BIG ONE Why Facebook? The stats speak for themselves Mix of paid (Highly targeted) And unpaid (permission marketing)
  8. 8. AKA THE BIG ONE How to Facebook? EVERYDAY – Respond to inquiries, add fans, post on other pages, share links. WEEKLY – Feed your blog posts. Use the paid advertising Friend pages are for individuals; Fan pages are for businesses. Don't sell, sell, sell . Lighten up
  9. 9. Facebook ADS
  10. 10. How to Facebook as a Brand?
  11. 11. How small Businesses can benefit from FB ADS ?
  12. 12. Keep your users engaged and drive more online and in-store sales !!
  13. 13. It’s not about what you had for breakfast. Ok, maybe sometimes. Twitter allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive.  Why Twitter? Users in the prime spending period of their lives. Smaller amount of users, but VERY ENGAGED and CONNECTED. Real time search capabilities for lead generation and customer service Twitter results now turn up on the front page of Google.
  14. 14. How to Twitter? DAILY – post links, “retweet” content, share your blog. Engage prominent personalities. Feed your blog Press release distribution If you're not going to make a committed effort to use a twitter account, don’t make one. It’s not about what you had for breakfast. Ok, maybe sometimes.
  15. 15. Twitter ADS
  16. 16. “Music is my DRUG and YouTube is my Dealer.” Why use it? For the visual learners. For Entertaining subscribers. Spreading the word about your product more effectively. Search Engine Optimization  
  17. 17. “Music is my DRUG and YouTube is my Dealer.” How to use it? Post at least quarterly; share other YouTube content monthly. Invest in a video camera, hire a video production company, or use "photo-based" video software. How-to tutorials, video tours of your office, event wrap ups. Post videos as "replies" to already existing and related content. Integrate into your blog with embed feature.
  18. 18. YouTube ADS
  19. 19. Your Virtual Resume •Why LinkedIN? No brainer The best Rolodex ever Lead generation
  20. 20. Your Virtual Resume How to LinkedIN? Make a personal page for everyone in the company. Link them to your company profile. EVERYDAY Follow up on messages/requests; Check in on your contacts, Post a status update. WEEKLY Feed your blog posts; Answer questions; Make recommendations, Join groups. Use the search feature for lead generation. Get serious.
  21. 21. LinkedIN ADS.
  22. 22. INSTAGRAM is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter, Tumblr and more. It's a new way to see the world.
  23. 23. And the Results are Fruitful says Coke 
  24. 24. Thank You.
  25. 25. References. And, of course, Blogs, Facebook, LinkedIn, Twitter, and YouTube.
  26. 26. Queries