PREPARATION AND PLANNING Fail to prepare; prepare to fail Anon
SETTING AN OBJECTIVE General objectives fall into the following categories: To inform/teach/train. To stimulate/motivate/inspire To persuade/convince/sell To explore/debate/negotiate To amuse/entertain
SETTING AN OBJECTIVE FORMULATE YOUR OBJECTIVES State your general objectives State your action objectives State your COMMUNICATION OBJECTIVES
RESEARCHING YOUR AUDIENCE Finding out about your audience will enable you to make your talk relevant to them and thereby overcome many of the difficulties that listeners face when trying to follow the spoken word
RESEARCHING YOUR AUDIENCE <ul><li>Audience members( no.hidden/key) </li></ul><ul><li>Audience knowledge( you/topic/perception) </li></ul><ul><li>Audience attitude( towards you) </li></ul><ul><li>Audience benefits( appeal to needs) </li></ul>
The man who makes a bad thirty-minute speech to 20 people only wastes half an hour of his own time. But he wastes 10 hours of the audience’s time which should be a hanging offence. Jenkin Lloyd Jones
Speak properly and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood. William Penn
I do not object to people looking at their watches when I am speaking, but I strongly object when they start shaking them to make sure they are still going. Lord Birkett
Speeches are like babies - easy to conceive, hard to deliver Pat O’Malley
Body Language W. B. Yeats I always think a great orator convinces us, not by force of reasoning, but because he is visibly enjoying the beliefs which he wants us to accept.
<ul><li>Audiences are not impressed with words. </li></ul><ul><li>They are impressed with: </li></ul><ul><ul><ul><ul><ul><li>Enthusiasm </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Vitality </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sincerity </li></ul></ul></ul></ul></ul>
WHY PEOPLE FAIL TO LISTEN: <ul><li>They anticipate what is going to be said and switch off. </li></ul><ul><li>They are planning what to say when it’s their turn. </li></ul><ul><li>They may be tired or worried i.e., they may have too much on their mind to concentrate. </li></ul><ul><li>They can’t hear or they find the speaker’s voice dull and monotonous. </li></ul><ul><li>The topic is too complex and difficult to follow. </li></ul><ul><li>The topic is too simple and basic. </li></ul><ul><li>The speaker lacks credibility and confidence. </li></ul><ul><li>The chairs are hard; it’s either too hot or too cold and the sound of the traffic is very distracting. </li></ul>
Put yourself in your listeners’ shoes and ask yourself how can you help them to follow your talk and what will make it relevant to them. Some speakers like to follow the FEB technique: Appealing to the listener F - Feature or Fact E - Effect of the F B - Benefit to the listener
APPEAL TO EMOTIONS SHOW HOW YOUR IDEAS WILL BENEFIT THE LISTENER
Be VISUAL It has been estimated by the Communications Researcher, Professor Albert Mehrabian, that words account for only 7 percent of the speaker’s effect on an audience. A massive 55 percent of the speaker’s impact comes from the visual, I.e. how he looks, facial expression, gestures, body language and posture, etc., while 38 percent of his impact comes from voice; does he sound trustworthy, is his voice varied and interesting to listen to?
Smile Smiling at your audience says “ I am happy to be here and I am glad you are here too ”. How to make a good first impression
‘ No one can see your pounding heart or churning stomach or your dry mouth , so why reveal on your face the turmoil which is going on inside your body .’
Once settled, you can look around and take a few quiet, deep breaths. Don’t look at your cards or even touch them. No amount of silent rehearsing will help you make a better speech at this stage. HOW TO MAKE AN ENTRANCE
Nobody is born a good speaker and that you have to work at your body language to appear relaxed and natural. Why is body language important ?
Fidgety feet Fiddling fingers The perils of BAD BODY LANGUAGE
I could see it in his eyes It is one of the most important factors towards creating a good speaker. EYE COMMUNICATION
There is nothing more frustrating than trying to talk to someone at a party who is looking constantly over your shoulder and around the room. Eye contact also denotes authority. Powerful people give more eye contact than those who are less confident. Somewhere in between a shifty look and a stare is the correct eye contact, and it varies according to the degree of intimacy in our relationships. WHY IS IT IMPORTANT?
I’m sure you have seen speakers who stare at the ceiling throughout their talk as if their script were written up there in large print. For a variation they glance at the floor or out of the windows to an imaginary listener sitting outside. Avoid speaking only to the most powerful or influential person present. WHERE IS THE AUDIENCE?
You know instinctively that you express your emotions through your eyes and so if you don’t look at them, they won’t be able to see how nervous you are. Why is it difficult to look at the audience?
Audience feel (probably unconsciously) that you are not interested in them. If you don’t pay attention to your audience, they will not pay attention to you. What happens when we don’t make eye contact?
Practise maintaining contact for longer than usual without it becoming uncomfortable. HOW IS YOUR EYE CONTACT?
Check what colour your listeners’ eyes are; how many are wearing glasses; How to overcome your reluctance to look at the audience?
Little short jerky glances are not good eye contact. What to avoid in eye contact?
FACIAL EXPRESSION Your eye contact is essential in audience communication, but if you are looking at them and frowning or appear depressed, they will not believe that you are enjoying speaking to them.
What not to do with your hands? Fiddling with rings, watch, cuff-links, buttons, pens, elastic bands, paper slips, spectacles, cuticles and nails, confidence cards, coins in p ocket, pointers. Touching and patting face, hair, pockets, desk, table. Clutching back of chair, notes, side of lectern. Scratching any part of the body. Hiding them behind back, in pockets, in lap, by folding arms, or by sitting on hands. Pointing at the audience. Wringing in despair. Rubbing together in enthusiasm.
I don’t aim to kill the butterflies, but I want to get them to fly in formation. Anon Learning to cope with nerves
<ul><li>Remember it’s the fears which are making you nervous. </li></ul><ul><li>Is it fear of: </li></ul><ul><li>Forgetting what you want to say. </li></ul><ul><li>Not making sense. </li></ul><ul><li>Being boring. </li></ul><ul><li>People getting up and walking out. </li></ul><ul><li>Your boss thinking that you are an idiot. </li></ul><ul><li>Your subordinates thinking that you are an idiot. </li></ul><ul><li>Your friends/colleagues thinking that you are an idiot…. </li></ul>What makes you nervous?
How to control your nervous? Everyone suffers from nerves. Don’t let your nerves control you. Face up to your fears. Turn negative nerves into positive power. Practice kills panic. You will be successful.
<ul><li>Accent </li></ul><ul><li>Volume, clarity, variety </li></ul><ul><li>To be an effective speaker you need: </li></ul><ul><ul><ul><ul><li>To be heard. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>To be understood. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>To have variety in your voice. </li></ul></ul></ul></ul>FINDING YOUR VOICE
I f you haven’t struck oil in the first three minutes - stop boring. George Jessel
To sway an audience, you must watch them as you speak. C. Kent Wright
A picture is worth a thousand words - or is it ?
Once you get people laughing they are listening and you can tell them almost anything. <ul><li>Humour unites audiences. </li></ul><ul><li>Use common problems and shared experiences. </li></ul><ul><li>Avoid telling jokes. </li></ul><ul><li>Collect funny stories. </li></ul><ul><li>Never read your humorous lines. </li></ul><ul><li>Aim for chuckles, not for belly laughs. </li></ul>Herbert Gardner
<ul><li>SPEAK UP EARLY </li></ul><ul><li>PRACTISE IN SOCIAL CLUB </li></ul><ul><li>PREPARE </li></ul><ul><li>ENTHSIASM </li></ul><ul><li>VITALITY </li></ul><ul><li>SINCERITY </li></ul>FINAL THOUGHTS
"We all live by something" Robert Louis Stevenson SELLING