Americans In The New Century Opportunities And Challanges Of Diversity

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Americans In The New Century Opportunities And Challanges Of Diversity

  1. 1. Americans in the New Century The Opportunities and Challenges of Diversity Henry Cisneros Association to Advance Collegiate Schools of Business December 6 th , 2004
  2. 2. Demographic Change in America
  3. 3. African-Americans <ul><li>2000: 34.65 million </li></ul><ul><li>1990-2000: 16% growth </li></ul>
  4. 4. Profound Influence on U.S. Culture National Icons: Oprah Winfrey Bill Cosby Michael Jordan Cultural Pacesetters: Denzel Washington Toni Morrison Halle Berry
  5. 5. Profound Influence on U.S. Culture Athletic Heroes: Kobe Bryant Barry Bonds Tiger Woods Classical Grace: Wynton Marsalis James Earl Jones Leontyne Price Marshall Faulk Jessye Norman
  6. 6. Profound Influence on U.S. Culture Moral Philosophy: Cornel West Public Leadership: Jesse Jackson Colin Powell John Lewis Condoleezza Rice Martin Luther King Andrew Young
  7. 7. Asian-Americans <ul><li>2000: 10.2 million </li></ul><ul><li>1990-2000: 41% growth </li></ul><ul><li>Highest Median Household Income </li></ul>
  8. 8. Growing Influence on U.S. Culture Arts and Literature: I.M. Pei Maya Lin Amy Tan Deepak Chopra Yo Yo Ma Vera Wang Entertainment and Fashion: Bruce Lee Jackie Chan
  9. 9. Growing Influence on U.S. Culture Media and Business Connie Chung Ann Curry Charles Wang Michelle Kwan Michael Chang Sports: Kristi Yamaguchi
  10. 10. Hispanic-Americans <ul><li>2000: 35.3 million </li></ul><ul><li>1990-2000: 58% growth </li></ul>Source: April 1998, Standard & Poor’s DRI
  11. 11. Movies: Music: Increasing Influence on U.S. Culture Andy Garcia Jimmy Smits Salma Hayek Cameron Diaz Gloria Estefan Christina Aguilera Marc Anthony Ricky Martin Enrique Iglesias
  12. 12. Increasing Influence on U.S. Culture Isabel Allende Gabriel Garcia Marquez Literature: Sandra Cisneros Carlos Fuentes Sports: Luis Gonzales Sergio Garcia Oscar de la Hoya Arantxa Sanchez-Vicario
  13. 13. Increasing Influence on U.S. Culture Mel Martinez Public Leadership: Fashion: Paloma Picasso Oscar de la Renta Carolina Herrera Bill Richardson Cruz Bustamante Robert Menendez
  14. 14. Population Distribution Source: U.S. 2000 Census & U.S. Census Bureau Population Division, Population Projections of the U.S., Total Population by Race, Hispanic Origin, & Nativity 37,589 4,405 59,239 98,228 212,990 403,686 2050 E 19,589 3,207 44,735 55,156 207,145 324,926 2020 E 10,243 2,476 34,658 35,306 194,553 281,422 2000 8,788 1,931 31,598 26,936 193,566 262,820 1995 Asian-American American Indian African American Latino White / Non-Latino Total Year
  15. 15. Population Distribution Source: U.S. 2000 Census & U.S. Census Bureau Population Division, Population Projections of the U.S., Total Population by Race, Hispanic Origin, & Nativity 37,589 4,405 59,239 98,228 212,990 403,686 2050 E 19,589 3,207 44,735 55,156 207,145 324,926 2020 E 10,243 2,476 34,658 35,306 194,553 281,422 2000 8,788 1,931 31,598 26,936 193,566 262,820 1995 Asian-American American Indian African American Latino White / Non-Latino Total Year
  16. 16. California Population by Race / Ethnic Distribution Source: Public Policy Institute of California
  17. 17. Minority Populations Are Young % of population under 20 Source: Market Segment Research; Population Report, Middle Series, 1996
  18. 18. Population Pyramids for Anglo and Hispanic Ethnic Groups in Texas, 2000 Anglo Hispanic
  19. 19. Minority Households Are Larger <ul><ul><li>Whites Blacks Hispanics </li></ul></ul><ul><ul><li>Household </li></ul></ul><ul><ul><li>Size 2.58 2.75 3.54 </li></ul></ul>Source: 1998 Current Population Survey
  20. 20. Source: U.S. Dept of Justice, Immigration and Naturalization Service, Annual Report, Jan 99
  21. 21. Source: U.S. Dept of Justice, Immigration and Naturalization Service, Annual Report, Jan 99
  22. 22. Source: U.S. Dept of Justice, Immigration and Naturalization Service, Annual Report, Jan 99
  23. 23. Source: U.S. Dept of Justice, Immigration and Naturalization Service, Annual Report, Jan 99
  24. 24. Source: U.S. Dept of Justice, Immigration and Naturalization Service, Annual Report, Jan 99
  25. 25. Myth: “It Will Be a Long Time Before Minorities Will Be a Viable Middle Class.”
  26. 26. Growth of the Middle Class: 1989-1999 Source: U.S. Census Bureau Total Households African American Households Hispanic Households Asian Households Middle Class Defined: 1989: $23,663 - $36,201 1999: $33,001 - $52,174
  27. 27. Fact: Minority Families Have More Workers Per Household Households with Three or More Workers, 1990 The Middle Class - 5 County Area Source: Pepperdine University Institute for Public Policy “The Emerging Latino Middle Class” 1997
  28. 28. U.S. Hispanic-Owned Companies, 1982-2010E Source: 2000 U.S. Census Bureau and Ramirez & Co., Research estimates. $1,800,000 $1,600,000 $1,400,000 $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $0 Firms (thousands) Revenues (millions)‏ 234 422 772 1,200 1,837 5,324 1982 1987 1992 1997 2001 2010E
  29. 29. Myth: “The Minority Market Is Small and Hence Is Not a Significant Factor for Business to Consider.”
  30. 30. Projected Owner Occupied Household Growth in Millions 2000 - 2010 <ul><ul><li>African Asian/ Total </li></ul></ul><ul><ul><li>Total American Hispanic Other Minority </li></ul></ul><ul><ul><li>10.9 m. 1.8 m. 2.2 m. 1.0 m. 5.0 m. </li></ul></ul>Source: 1998 Current Population Survey
  31. 31. There Is Still a Significant Gap in the Rate of Home Ownership Home Ownership Rate: 4 th Quarter - 2001 Source: Department of Housing and Urban Development – Office of Policy Development & Research, US Housing Market Conditions , 4 th Quarter 2001
  32. 32. America’s Leadership Institutions Must Recognize The Importance Of Minority Growth
  33. 33. <ul><li>It is a Growth Imperative </li></ul><ul><li>Organizational Attitudes Must Reflect That Recognition </li></ul><ul><li>Practices & Procedures Must Support It </li></ul>Institutions Must Decide as Policy and Practice That They Will Creatively Address Diversity
  34. 34. <ul><li>Bilingual Staffing </li></ul><ul><li>Training and Orientation on Attitudes and Procedures </li></ul><ul><li>Efforts at Cultural Understanding </li></ul><ul><li>Entrepreneurial Outreach </li></ul>Staffing and Training
  35. 35. <ul><li>Calibrate Products to the Market </li></ul><ul><li>Refine the Message </li></ul><ul><li>Locations: Community Accessibility </li></ul>Develop Appropriate Products and Accessible Services
  36. 36. <ul><li>Refine and Target the Message </li></ul><ul><li>Choose the Most Appropriate Communication Mediums </li></ul><ul><li>Address Language </li></ul><ul><li>Emphasize Aspirational Content </li></ul>Communicate With “Phases of Life” in Mind

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