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Bringing Strategic Common Sense into Play….
Overlooking…
The Ansoff Matrix, the 7Ps & consumer’s
buying behaviour strategies in Kuwait, THE CURRENT
SESSION FOCUSES MO...
Marketing Team Members:
• Business Analyst
• Research Target Demographics, Consumer Insight / Preparing MIS /
Maintaining ...
• Graphic Designer Cum Digital Marketer Coordinator
• To create Communications Visually, Designing appropriate
communicati...
Activity Week wise
Week 1 Week 2 Week 3 Week 4
• Web Designer
vendor Interaction
(Website to be flash
enabled and
separate...
Week 5 Week 6 Week 7 Week 8
• Loyalty Schemes
for Existing
Customers/Vendors
• Track Upcoming
Exhibitions /
Seminars
• Pre...
Activity Week wise
Week 9 Week 10 Week 11 Week 12
• Introduce Loyalty
Schemes for
Existing
customers
• ATL, BTL
Advertisin...
Marketing funnel
The Real Music…..
Questions ???
Branding Activities
Branding Activities
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Branding Activities

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Branding Activities

  1. 1. Bringing Strategic Common Sense into Play….
  2. 2. Overlooking… The Ansoff Matrix, the 7Ps & consumer’s buying behaviour strategies in Kuwait, THE CURRENT SESSION FOCUSES MORE ON BRAND BUILDING, POSITIONING (ADAWLIAH), MARKET PENETRATION AND MARKET DEVELOPMENT TACTICAL GROWTH ACTIVITIES FOR BOSE, YAMAHA & ADAWLIAH IN KUWAIT.
  3. 3. Marketing Team Members: • Business Analyst • Research Target Demographics, Consumer Insight / Preparing MIS / Maintaining Variance Reports • Providing information and insights regarding customers, market, competitors and campaign effectiveness to measure performance and business decision support • Track Leads through Marketing & Sales Funnel • To Track and measure campaign and advertising effectiveness & ROIs • Monitoring Market trends • Carrying out consumer research & Spending habits • Should be well versed in internet, social media campaigns
  4. 4. • Graphic Designer Cum Digital Marketer Coordinator • To create Communications Visually, Designing appropriate communications for the brands BOSE, YAMAHA and ADAWLIAH and communicating across Web and Online Campaigns • Social Media Monitoring , Listening and Responding to Comments, Blogs • Adding and Maintaining Online Contents and Communicating News & Events on the website and other Online Channels • Gathering and Collating Stats on the effectiveness of these Online Communication Channels • Copywriter / Content writer To create and author taglines, Jingle Lyrics, online ads, email and other offline or online promotional contents, television or radio commercial scripts, press releases, white papers for Adawliah, catalogues, billboards, brochures, postcards, sales letters and other marketing communications media pages, Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.
  5. 5. Activity Week wise Week 1 Week 2 Week 3 Week 4 • Web Designer vendor Interaction (Website to be flash enabled and separate pages for BOSE & YAMAHA) • Dealer / Business Partner Interaction • Service Centre visits • Initiate the SWOT & Competitive Analysis • Brochure Print Vendor Interaction • Mobile Apps Vendor Identification & Interaction • Initiate Bank or Financial Institute Tie Ups for credit/loan facility • Track relevant Exhibitions / Seminars • Complete the SWOT Analysis • Complete Competition Analysis
  6. 6. Week 5 Week 6 Week 7 Week 8 • Loyalty Schemes for Existing Customers/Vendors • Track Upcoming Exhibitions / Seminars • Prepare Whitepapers for Adawliah • Collateral Distribution • Capture Sales Leads Activity Week wise
  7. 7. Activity Week wise Week 9 Week 10 Week 11 Week 12 • Introduce Loyalty Schemes for Existing customers • ATL, BTL Advertising • Organising Musical Workshop • Mall Demos • Email Blasts • Appoint Business Analyst • Webinars
  8. 8. Marketing funnel
  9. 9. The Real Music…..
  10. 10. Questions ???

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