Monetization strategies 2013 (1)

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This presentation caters to al the mobile developers who want to monetize their apps and suggests how to plan an app for monetization with Mobile Ad Network Partners

Published in: Marketing, Technology, Business
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Monetization strategies 2013 (1)

  1. 1. APP MONETIZATION STRATEGIES
  2. 2. Mobile Apps Economy • In 2012 the global app economy - $53Bn Expected to expand at a 28% CAGR up to 2016, reaching $143Bn • Indian marketplace has a small piece of this pie • How much of it will your Apps get ??
  3. 3. Developing apps for Monetization • Paid Apps – Technically flawless – Innovative design – Regular updates that add value – Offering clear value to buyer – App should not have free alternatives – Good retainability
  4. 4. • Free Apps – Great Quality – Adequate provisioning for placing Ads – A good promotion plan – Small size – Compatibility across versions and HW range – Timely Updates
  5. 5. Promoting your App • SEO, SEM & SMM that you can do.. • A great app promotes itself!! • Your Monetization partner can help  • Using multiple App Marketplaces
  6. 6. Ways to Monetize • Paid Downloads • In App Ads (Text, Banners) • Full Screen, Rich Media & Interstitial Ads • Freemium Model • In App Purchases • Sponsorships • Affiliate Model
  7. 7. Finding the right Monetization Partner • How many ad impressions served Globally • Competitive Rates • Support Quality • Timely Payouts • Promotional Support • Technological Prowess
  8. 8. Ads Integration Methods • Ads SDK • Ads`N`velop • API (Server to server) • Ad Codes
  9. 9. App Revenue Models • eRPM, CPM,CPI,CPD,CPA & CPL • Min Payment & Payment Cycles • Active User Base Info • Ad fill rates
  10. 10. Insights • Great opportunity awaiting developers • A great app + great promotion + great monetization partner (MAdN) = huge money • Advertising should be part of the experience, not an interruption of it • App’s Innovation Quotient and apt Monetization planning is the Key
  11. 11. “Even water is free, but to get mineral water you have to pay.”
  12. 12. sanjay@adiquity.com www.facebook.com/adiquity @adiquity www.adiquity.com

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