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Email marketing


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Email marketing

  1. 1. E-MAIL MARKETINGEmail marketing is directly marketing a commercial message to a group of people using electronic mail (email). In its broadest sense, every emailsent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, orsolicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or currentcustomer database. Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, Adding advertisements to email messages sent by other companies to their customers Articles/Online marketing/Role of E-Mail Marketing Across The Industries BRAIN PULSE TECHNOLOGIES- 6 APRIL, 2012ROLE OF E-MAIL MARKETING ACROSS THE INDUSTRIESAn interesting feature that comes along with email marketing services and has largely been used by the photography industry is the email listmanagement option to designate specific categories and merchandise for clients.With the coming of professional email marketing services, one industry that has magnificently grown is photography industry. The industry hassuccessfully leveraged the potential of email marketing services to turn more personalized and develop its target market, simultaneously. Thestandard quality email newsletters, awesome auto-responders, and ideal email list management, email marketing has provided numerousphotographers with that exact edge that they required to beat their competition in the business hands down. Also, at the same time, they gained thepowerful yet cheapest way of extending the contours of their customer base. Extremely user-friendly, such services and software are indeed the mostcost-effective solution to grow bigger your audience count. Almost negligible participation of your staff’s further allowing them to concentrate on othervital tasks, such as marketing and increasing overall productivity.
  2. 2. EMAIL MARKETING SERVICES SAVE TIME & EFFORTSEmail newsletters make your job extremely less time-intensive and brilliantly effortless. It offers you a whole range of pre-built templates that easy-tocustomize to meet your exact requirements. These templates can be customized and used for a variety of purposes ranging from sending alerts toyour users about a new product or a service to telling them about a new launch, discount or special offer. Also, it may put forward the perfect platformto start a genuine, qualified conversation with your customers and prospective buyers, without sounding too needy.EMAIL MARKETING SERVICES ARE FOR GIANT CLIENT BASECreate a database for your email marketing services provider and ask him to gain the most out of your client list. As per the information given in yourclient list, you can make categories of your customers and exclusively send offers, follow ups and so, automatically through your very advancedemail marketing software. Now to actually gain this additional sort of information out of clients, you can put up sign up boxes having intelligentquestions on your newsletters, social networking websites and your own website. Interested clients would feel more than happy to get out genuine,specific information. This will help you send customized newsletters to your customers and increase your chances getting customers in for futuresales.With the option of auto-responders, you get to drop messages directly to your clients. As for instance, if you have a customer who has just bought acamera from your store, send him interesting follow up emails regarding fancy discounts on lenses, memory cards or other additional accessoriesavailable with the set from the same brand. Special attention would rather be loved by your customers and they would feel safe and comfortable toshop with you. Whether it is about highlighting your services or products via email newsletters or sending latest information regarding major discount,announcements or automated reminders, you will always gain an easy way to communicate with your clients and extend the contours of yourdatabase without having a major dent in your advertising budget.
  3. 3. SILICON VALLEY INFOMEDIA PVT. LTD. Email Marketing Services Unlike other email solutions, Silicon Valley’s Email Marketing Services India Solutions Enables Organizations to:• Use information from across the enterprise to create more relevant and differentiated messages.• Integrate email with other communications to provide customers a superior, unified experience across channels.• Improve effectiveness and achieve more rapid ROI through embedded best practices and support for the entire e-marketing process.• build customer trust by allowing their customers to opt-in or opt-out across channels, while seamlessly updating a single customer database in real-time.• Unlimited Follow Up Emails. Create as many messages as is beneficial to you.• Unlimited Length Emails. Our system does not have a limit to the size of the emails to be sent out.• Headers and Email Footers. These are fully customizable. Add one and it will send it in every email. Great for your postal address.• Flexible Email Scheduling. You decide when your emails are sent.• There are no limits. Send them anywhere from 1 day to 99999 days.• Facility of sending mail Category wise• Duplicate Emails Prevented. There can only be one prospect at a time from any one email address.• All Outgoing Emails Automatically Contain a Unsubscribe Link.• Emails Are Fully Customizable. Personalize your emails with the prospects name, email address and any other data from your web form.• HTML emails are quickly previewed.
  4. 4. As a result, organizations can more effectively and efficiently leverage email communications to create lasting and profitable customer relationships, strengthen brand value, and increase marketing return on investment while fully respecting customer preferences.