The Role of Portals and Blogs in Health Communication


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The Role of Portals and Blogs in Health Communication. Smith A. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

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The Role of Portals and Blogs in Health Communication

  1. 1. Preventing workers from becoming patients Andrew Smith European Agency for Safety and Health at Work EU-OSHA
  2. 2. EU-OSHA – key facts • An EU information agency dedicated to promoting safer, healthier and more productive workplaces • Set up in 1996 in Bilbao, Spain • 65 staff • €14.5 million annual budget • Network based
  3. 3. Main activities • Identifying new and emerging risks • European Risk Observatory • Promoting a risk prevention culture by sharing good practice • Working environment information • Practical tools • Raising awareness and campaigning • Healthy Workplaces Campaign
  4. 4. Safety and health trends in EU • Small Agency • Big issue
  5. 5. Work-related deaths in the EU-27 Deaths attributed to work: 167 000 / year 0.4% 1% 5% 3% 4% 23% 57% 6% Communicable diseases Cancers Respiratory Diseases Circulatory diseases Mental Disorders Digestive systems diseases Genitourinary system Accidents and violence Sources: Hämäläinen P, Takala J, Saarela KL; TUT, ILO, EU-OSHA, 2008
  6. 6. Magnitude of non-fatal work- related illnesses Source:
  7. 7. Communications challenge • 220 000 000 workers • 25 000 000 SMEs • 27 member states • 23 languages
  8. 8. Our approach • Use network and communication partnerships to help get the message across • Applies equally to our campaigning and awareness raising activities as well as to our electronic communications • Online interactive risk assessment
  9. 9. Website • Open Source Content Management System • Content added by editors across Europe • Multilingual – supported by 2000+ term thesaurus • More technical info in EN • Translated using XLIFF technology (the system collects html content across the website and automatically replaces it once it is translated) • For the blog – we offer Google Translate
  10. 10. Website
  11. 11. Online promotion activities • Teasers • Newsletter (OSHmail) (43,450 subscribers) • Alert service (5,676 subscribers) • Short messages • RSS service • Targeted Google adwords campaign
  12. 12. Social Media and future initiatives • To reach different audiences, communicate, share and promote information in different ways. • To engage in a two-way interaction • Attract readership and engage in conversations • First tools: • Blog • YouTube • LinkedIn • Twitter • Facebook
  13. 13. OSH blog and Google Translate
  14. 14. Online interactive Risk Assessment (OiRA) • State of the art tool for micro and small enterprises • But needs to be adapted to sector and country and SMEs persuaded to use it • Development and diffusion strategy based on partnership and complementarity
  15. 15. The tool • 5 steps • the tool is developed from the company point of view • easy to use
  16. 16. Diffusing innovation through partnership • Social partners bridge the gap between distant public authority in Bilbao and SMEs across Europe • Develop and customise the tool for their sector • OiRA can be accessed from social partners websites • Ownership encourages take-up by the SMEs we’re trying to reach • Agency is testing top-down and bottom-up approaches
  17. 17. Top-down approach • Agency promotes the tool at EU level and puts at the disposal of the EU social partners the tool with the “EU generic content” • EU social partners from one specific sector develop the “EU sectoral tool” (in English with references to EU legislation) • Social partners at MS level are invited to adapt the tool at national level (language, legislation)
  18. 18. Bottom-up approach • Social partners / Governments / Public institutions at MS level develop the tool • If Governments/Public institutions want to develop a generic or sectoral tools, social partners should be involved • In case of a request from national social partners, whose mirror EU committees have not developed a sectoral tool, EU-OSHA will seek to involve the EU social partners in the project.
  19. 19. What EU-OSHA offers • EU-OSHA puts the OiRA tool (in English) at the disposal of governments / public institutions / national/EU social partners for free. • EU-OSHA provides generic EU content and technical support • EU-OSHA does not provide expert support to produce the different checklists.
  20. 20. Once the tool is available • The tool will be hosted in EU-OSHA website servers and it will be accessible via the EU- OSHA portal as well as governments’ / public institutions’ / social partners’ websites • The tool(s) will be free to access for any SME or any type of company who would like to make use of it via any of these websites. • The tool can be updated
  21. 21. Pilot OiRA projects in 2010 • Top-down • EU Sectoral Social Dialogue committees – construction, woodwork… • Bottom-up (national) • Belgium – generic national tool • France • ANACT – live performance • INRS – hairdressers (?) • Cyprus – several sectors... • Bottom-up (sectoral) • Wind energy association (Spain)
  22. 22. Thank you for your attention