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State Farm marketing pitch

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State Farm marketing pitch

  1. 1. STATE FARM IMC PLAN<br />2/25/10<br />
  2. 2. SWOT Analysis<br />2/25/10<br />
  3. 3. Competitors<br />2/25/10<br />
  4. 4. The New Brand<br />PROMPT INSURANCE<br /> That’s it!<br />2/25/10<br />
  5. 5. TRADITIONAL MEDIA<br />ALTERNATIVE MEDIA<br />CONSUMER PROMOTIONS<br />ONLINE TOOLS<br />SPONSORSHIPS<br />EVENTS<br />PUBLIC RELATIONS<br />INTEGRATED MARKETING COMMUNICATION PLAN<br />2/25/10<br />
  6. 6. TV (ABC, ESPN)<br />Magazine (People)<br />Radio<br />Out of Home<br /><ul><li>Billboard
  7. 7. Airport</li></ul>Radio<br />Traditional Media<br />2/25/10<br />
  8. 8. Bikes, Buses<br />Street Promotion <br />Alternative Media<br />2/25/10<br />
  9. 9. Elevators<br />Cinema<br />Alternative Media<br />2/25/10<br />
  10. 10. KASKOMILE<br /> “Pay as much as use”<br />Gift Cards<br />Consumer Promotion<br />2/25/10<br />
  11. 11. Official Web Page<br />Search Engine Optimization<br />Social Network Sites<br /><ul><li>Facebook: Farmville
  12. 12. Second Life</li></ul>Online Tools<br />2/25/10<br />
  13. 13. Craigslist<br />Online Tools<br />2/25/10<br />
  14. 14. NASCAR<br />NBA<br />NFL<br />Sponsorships<br />2/25/10<br />
  15. 15. Events<br />- Concerts<br />Sponsorships<br />2/25/10<br />
  16. 16. Media Timeline <br />2/25/10<br />
  17. 17. Budget<br />2/25/10<br />
  18. 18. Surveys: <br /><ul><li>Traditional
  19. 19. Online</li></ul>Focus Groups<br />Evaluation<br />2/25/10<br />
  20. 20. THANK YOU<br />SANGHITA MAJUMDER<br />2/25/10<br />

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