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Social Media Marketing for Small Business


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Social Media Marketing for Small Business

  1. 1. Social Media Advertising Business Promotion Website MarketingSocial Media Marketing for Small Business - A Lucrative Option Social Media Marketing is fast growing with its exponential global users, smallbusiness can now leverage this form of marketing to get their products noticed in theinternational arena. To achieve Success in today’s business, we need to focus on the three basiccomponents namely, Growth, Profits and Implementation. These components define theprosperity of any organization. Here are a few ideas on how Social Media Marketingcould be a lucrative option in Popularizing the organizations’ products and services.Relationship Marketing in today’s business In today’s competitive business-Relationship Management is the key component. It ishere that social media marketing and online marketing as a whole come in place. It shiftsyour mindset from using online marketing just to generate leads to creating deeperrelationships with customers and prospects and improve your "findability". A PAT Model best describes the strategies employed in Social Media Marketingthrough Strong Positioning, Attracting Attention from right market and Getting Tractionwith your users selling more number of times sets a vital record. We need to createbusiness choreography to keep and attract clients. Small business marketing efforts willwork only if these things are in place.1. Funneling Down On Target: In small business, its important to connect with people in the same geographic area,especially if you are dealing with products of inelastic demand (essentialproducts).Targeting your social media with specific area or keywords, ensures that youare interacting only with viable leads. There are hundreds of thousands of status updates getting published every minute, socutting through the clutter has to be a top priority. Start small. Starting out to familiarizeyourself with tools like, and you can eventually move on to using amore business-specific tool like CoTweet or Hootsuite.2. Proactive is the key Going after the prospective leads and interacting with them is the key to turn intosuccessful closure of business deals. Waiting and tweeting in unrelated arena may notgive you the desired results. You need to find out people of your interest by Joining Facebook groups, Linked-Ingroups, check out lists on your genre, and look at a person’s TwitterGrader score. These are so many tools online to target your exact customer, so make useof them wisely.
  2. 2. 3. Recognition of Bad Automation When you’re having a conversation with potential clients, you need to be real. Spam issure to turn people off instantly. Starting a conversation with qualified leads and growingthe conversation organically from 5 to 10 qualified leads adds to the bottom line Streamlining the process online is possible through simple automation process forexample scheduling updates, pulling in from your RSS feed, these are all great timesavers. Ready made templates prove useful in replying to queries when you see peopletweeting or posting on Facebook but never automate replies as the result could beembarrassing. While a Casual visitor may be replied with a quotation of products mayprove irrelevant to the situation.4. Don’t Miss the Giant Gorilla As a Small Business Owner, you need take on several roles. When your of Socialmedia for a little while, leave your followers with some helpful posts to read, whileyou’re busy doing your important work. Social media is a great way to field in lot ofcustomer queries, requests, support and even research. Setting up searches for keywords related to your brand and creating time to handlerequest daily, will ensure that the Giant Gorilla (Prospective Lead) never escapes yournotice. By promptly answering requests many problems could be solved in its initialstage.5. Give others Credit There are various opportunities in Social media like Retweeting is a great way to showyour followers you have your finger on the pulse of your industry, but a big mistake isjust posting a load of unattributed feeds as your own. Crediting the original author showsyour credibility. First it shows your users, that you are monitoring your field and curatingsome great content for fans and followers. Secondly it may be a great opportunity to drivehome your ideas through the words of the author. You can start a lot of strategicpartnerships with just simple Retweeting. Social media sites are exploding with users. Though the ultimate goal is to maximizethe value of the content, savvy businesses today are focusing and concentrate on creatinginteractions that will help turn the social media users into traffic which converts intobusiness. For a business without a lot of time or a very large marketing budget, socialmedia is a great place for a targeted interaction to become a viable lead.Anil BhatCell : +91 – 9911720780Email : sanganaktechnologies@gmail.comUrl :