Custom CRM Software Development


Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Custom CRM Software Development

  1. 1. Custom CRM Management Application Software Development CRM Software - A Single Face of the Organization CRM is nowadays a single interface to establish contact with your customersand various departments within and outside your organization. With hightechnology based software, we could manage right from the organizing customerdata to improving sales efficiency and finally converting leads to closure of deals. All these activities play a fundamental role in our regular regime of day-to-dayactivities to manage the overwhelming volume of data and customers incorporate organizations today. CRM promises on taking over the trivial task andorganizing major data providing adequate time for you to plan on Brand andMarketing Strategies. This feature is especially advantageous to the small business organizations asthey have limited resources and would like to get maximum profitability withexisting resources.Coordinate Efforts on a Single Page In today’s complex and competitive business environments; there is a constantneed for sales force and their efforts to be organized on the same page. Thisenhances the organization to collate customer data and queries, Addressprospects, Share information and strategies and provide World class personalizedservice to their Customers. CRM (Customer Relationship Management) software provides with an array ofservices to contact, coordinate and provide world class services both for yourcustomers and employees within the organization. It would also avoidduplication of data and Eliminates manual processes that can bog down salescycle.The Sales professionals not only need to connect to the Sales Heads but also needto coordinate their efforts with the Marketing, Accounting, Purchase andProduction departments. Making their role more complex and involving them inroutine work. The Sales professionals lack time for the vital activity of promotingSales of the organization’s products and services. CRM renders a helping hand inproviding the following services:a) Organizing and Analyze Customer data: The customer data is invaluable to any organization to pursue its interest inmaximizing the profits. CRM provides an interface to collect data as well as to
  2. 2. establish relationship by sending quotation, following prospects, reminders andnewsletters to customers and keeping sales force well informed on updates of theproducts and customer status.b) Improving and Performance tracking of Sales Professional The question on how to improve ones sales efficiency in every organization isthe biggest challenge of todays managers. CRM provides with an interface tocentrally track sales opportunities, share Excel Spreadsheets and customercontacts. Latest information on products and brand strategies are communicated in aneasier fashion to the Sales force. This includes reporting and analyzing data totake quick business related decisions. Marketing and Campaign management have been taken to a new dimension ofproviding strategies and information to sales force on their mobiles throughmobile applications. Accounting Services are provided to track the expenditureon marketing and campaign programs. Coordination of marketing campaigns from direct mailings to web downloadswith an eye on moving leads to closed sales. We could measure the effectivenessof campaigns through robust metrics including number of leads that arecontacted versus those that have responded and those that are closed. Tracking sales leads, quotes and signing renewals and contracts have beenrecorded in a central repository. This enables us to predict the Sales forecast andaccurately provision resources with the Production department.c) Lead Management Services to generate more Business The prospective customers in any business need to be converted into customersto maximize the profits of the organization. Lead Management Services provideswith information on communications and quotes sent to prospects, contactdetails and follow-up timings for sales professionals to keep a track of theprospects. The hot and warm leads are given preference while the cold leads arestored in central repository for promoting future marketing programs. Anapplication to Manage Emails and Calendar Activities are also available.d) World class Customer service to encourage customer satisfactionand loyalty Addressing customer queries and grievances in a personalized manner help inproviding World class customer service. Tracking all customer support issuesoriginating from a phone call or a web portal in a central repository to improvecustomer service and inform sales associates of potential hiccups before andduring the renewal process. The process allows Analyzing of incidents, escalatingissues and tracking the responses.
  3. 3. The case history of the customer would provide details to the executive toprovide the best fit solution over the desk at the least possible downtime.Thereby, providing suitable solutions to each customer and ensuring repeatbusiness from existing customers and promoting new customers through theirreferences.e) Design Targeted Marketing to promote Brand Recognition andBrand Loyalty The various Marketing and campaign programs are targeted at a Nichesegment of consumers for example Mercedes targets at the Wealthy BusinessClass Clientele; likewise Lamborghini and Ferrari attract Sportive Business ClassClientele. The designing of targeted marketing programs by these organizationscould promote Brand recognition and Brand loyalty among Clients.f) Project Management Most companies take on various assignments or Projects on a regular basis.The execution of these projects require intricate details from organizing toimplementation client fulfillment project, internal projects or the series of tasksrequired to get a new client into production. Host project-related documentation,tasks and communications--all in a central repository that is accessed by yourteams no matter where they are working from. The host of possibilities rendered by CRM, make it a Versatile Software inmanaging Customer Relations and in directing Sales force in achieving BusinessDeal closures. CRM also provides coordination between departments andautomates workflow through its business cycles. CRM may in the future holdpersonalized applications to each customer and widen its horizon.Cell : +91 – 9911720780Email : sanganaktechnologies@gmail.comUrl :