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Analysing a music video in detail lt's Raining Men

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To develop analysis - detail needed to inform planning.

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Analysing a music video in detail lt's Raining Men

  1. 1. Unit G324 Advanced Production
  2. 2. To discuss an analysis of Gerri Halliwell’s It’s Raining Men Watch the MV and complete the Music Video sheet 1. Feedback
  3. 3. What types of music promo video is it? 1. Performance based: the band/ singer/ players this allows a more varied access to the performer than a stage performance can in close ups allowing eye contact and a close observation of facial gestures. This style can rely on star power exploiting their own artistic and creative image 2. Narrative based: narrative in songs is rarely complete and often fragmentary. These tend to suggest storylines. Steve Archer said: “ music videos will cut between a narrative and a performance of the song by the band. 3. Concept based : ideological power/ themes. These may reflect a fashion, an attitude, glamour & lifestyles, a social commentary, sex, drugs, alcohol, film links.
  4. 4. To discuss an analysis of Gerri Halliwell’s It’s Raining Men • Read page 45 of the pack, annotate and discuss • Institutional details? • Cross Media promotion: Film, promo for artist and to sell a CD. • Image of Halliwell? • Intertextuality? This music video benefits from an active audience – how? • Task – Watch it again and note all intertextuality. • Feedback.
  5. 5. To discuss an analysis of Gerri Halliwell’s It’s Raining Men • Read and discuss page 46 Next…. • Apply Goodwin • Feedback
  6. 6. To discuss an analysis of Gerri Halliwell’s It’s Raining Men • Read pages 47 & 48 underline and label any terminology you don’t understand. • EG • Luma key • Some words you may know, some you can work out and some will come in time as you begin editing.
  7. 7. Now apply representation theory Watch once more and consider the representations of men and women. Read pages 49/top of 50 and annotate/ make notes about representations Feedback This level of analysis is obviously Band 4 and although you shouldn’t have written prose in every post, you do need some like this – at this level of detail otherwise you will fail to show your use of developing terminology.
  8. 8. Task • Choose a music video of the genre you wish to use. • Using screen grab cutaways, write a full and detailed analysis. Use as much 1.Terminolgy 2.Theory As you possibly can and ensure that terminology is highlighted in another colour.

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