Definitions• Postmodernism literally means.docYou need to learn the 2. The differencefollowing in relation to at between postmodernleast two areas of the media. media and traditional media – what1. Definitions of difference doespostmodernism in relation to postmodern culturemedia products and media maker historically?audiences, and whichdefinition is the one you wantto work with.
3. Examples of mediaproducts which you think canbe, or have been defined as 5. Debatespostmodern, and the reasons aroundfor them being analysed in this postmodernismway. and whether it is really a useful 4. The impact of theory or not. postmodern media on audiences and the ways in which we think about texts.
The blurring of reality?• We usually think of the media as being ‘inbetween us’ and reality. Hence the word MEDIA … mediation.• Postmodernists argue that the distinction between reality and the media becomes blurred or even entirely invisible to us.• Do we have any sense of the difference between real things and images of them, or real experiences and simulations of them?• It can be argued that…Media reality is the new reality.
Historical development• The modern period came before during which artists experimented with the representation of reality.• Postmodern comes next: this idea of representation gets remixed, played around with through pastiche, parody and intertextual references – where people make texts deliberately expose their nature as constructed texts and make no attempt to pretend they are ‘realist’.• Discuss…
Strinati• “The mass media…were once thought of as holding up a mirror to, and thereby reflecting, a wider social reality. Now that reality is only definable in terms of the surface reflections of that mirror. It is no longer a question of distortion since the term implies that there is a reality, outside the surface simulations of the media, which can be distorted, and this is precisely what is at issue.”• Copy and discuss.
Ideas to discuss• Postmodern media rejects the idea that any media product or text is of any greater value than another. Anything can be art… anything can deserve to reach an audience…
We live in a reality defined by images and representations - a state of simulacrum. This is a state of hyperreality
Introduction to Baudrillard• Texts seek to explore… to be intertextual and they break the rules of realism to explore their own nature as a constructed text. They seek not to represent reality but to represent media reality.• Analysis: 9/11 footage in postmodern terms.• Analysis: The Matrix in postmodern terms.• Analysis: Bladerunner in postmodern terms.
Baudrillard• Jean-Francois Lyotard and Jean Baudrillard offer differing versions of wither postmodernism or postmodernity.• What they share is a belief that the idea of truth needs to be deconstructed so that we can challenge dominant ideas that people claim as truth, Lyotard describes these as “grand narratives”.• In a postmodern world media texts make visible and challenge ideas about truth and reality removing illusions, texts
Baudrillard said…• “Truth is what we should rid ourselves of as fast as possible and pass it on to somebody else. As with illnessess, it’s the only way to be cured of it. He hangs on to truth has lost.”• Critics argue only wealthy westerners can afford this luxury. Do you agree?
Hyperreality• Baudrillard introduced the notion of hyperreality, claiming that Disneyland is the best example for understanding how our reality works in the postmodern world – a place which is at the same time as real physical space but also clearly a fictional, representational world.• Semiotics : signs• Simulations replace pure reality. Pure reality is replaced by hyperreality where any boundary between the real and the imaginary is eroded.