Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#ESA2012 social media workshop


Published on

Slides from the Aug 6, 2012 workshop Social Media for Collaboration, Outreach and Impact, at the 2012 Annual Meeting of the Ecological Society of American in Portland, OR. Thanks to all contributors near and far with the #esasocial hashtag!

Published in: Education, Technology
  • Be the first to comment

#ESA2012 social media workshop

  1. 1. Social Media forCollaboration, Outreachand Impact2012 ESA Annual Meeting in Portland,Oregon
  2. 2. Who are you and what do youwant?• Do you tweet? Facebook? Blog?• Who’s proficient? Somewhat experienced but looking to be more effective? Just trying to figure out whether and what to try?• Are you students? Postdocs? Pre-tenure? Tenured? Other?
  3. 3. Who we are• Jacquelyn Gill (@JacquelynGill)• Sandra Chung (@sandramchung)
  4. 4. Workshop goals• See what you might be missing• Learn how to have more meaningful and satisfying experiences with social media• Get your questions about social media answered• Meet the #ESA2012 community
  5. 5. Workshop hashtag: #esasocial• Experienced Twitter users: What do you wish you knew about Twitter or blogging before you got started? Advice for newbies?• Newbies: say hello! Ask a question. Try something new.
  6. 6. Why social media?• Keep on top of developments in your field & others• Get help with your science• Build your online presence• Join the online conversation about science • Science journalists, educators, non-scientists • Online conversation translates to traditional media, nonscientific audiences • Data don’t speak for themselves. They need you to give them meaning. • Broader impacts! • @NerdyChristie:
  7. 7. Common misconceptions about socialmedia• It’s only for young people.• Everybody’s talking and nobody’s listening.• You have to be a power user to be successful.• You have to give up all of your privacy.• Your productivity will go down.
  8. 8. Social media is a big, diverseecosystem
  9. 9. So You’re Going Social•Explore. Don’t be afraid to try new things, make mistakes,or ask for help.•Be strategic. What are your goals?
  10. 10. Some basic rules for social mediasuccess• Be personal• Be generous• Give credit where it’s due
  11. 11. How to promote your work using socialmedia• Build an audience by building a community• Build a community by engaging with the community• Share your work with the community• The community will share your work with others (and maybe even contribute to your work)
  12. 12. How Twitter works• Text messages on the Internet, with some powerful enhancements that the ecosystem evolved to use in many clever ways: • Mentions get someone’s attention and/or give them credit • Shortlinks (,,, point to more content in the form of images and websites • Hashtags (e.g. #ESA2012) make it possible to follow an event or topic using a simple search • Retweets (RTs or MTs) are a quick way to spread the word or interesting content
  13. 13. How Twitter works• Example: broadcast leads to conversation
  14. 14. How Twitter works Go to or and search for #esa2012 – that’s the LT (live tweet) of the conference, in reverse chronological order
  15. 15. #ESA2012 on Sunday Via Edmund Hart @DistribEcology
  16. 16. How to get started on Twitter•• Choose a username • Realname versus pseudonym • Pseudonym reduces risk • Realname increases credibility• Start by listening and learning• Experiment with a personal account before you go pro
  17. 17. How to get started on Twitter•• Find people and hashtags to follow • Twitter directories • Search for someone on Twitter (make yourself easy to find!) • See who they’re following • Search for hashtags to see what comes up • #ecology is not very fruitful … • students, try #phd and #phdchat • Watch for Follow Friday (#FF) • Look for good Twitter lists
  18. 18.!/NEONInc/scientists
  19. 19.!/MiriamGoldste/esa2012/members
  20. 20. How to build a Twitter following• Share good stuff, other people’s as well as your own• Use event hashtags in a timely manner• Participate in an LT• Start or get on a good Twitter list• Embed your Twitter feed in your blog or website (see PLOS!)
  21. 21. Why blog?• Keep an open lab notebook • @cboettig or• Share the process of science • Rosie Redfied at• Gain exposure• Solicit peer review/input• Dare to cover science better than traditional media outlets • @edyong209 or Not Exactly Rocket Science• Generate discussion • @DynamicEcology or
  22. 22. How to get started blogging•Read • • • Ecology and big data blogroll:•Comment•Blog•Engage and promote
  23. 23. How to build a blog following• Leverage a Twitter feed and a Facebook following to promote your posts• Look for opportunities to write guest posts in established blogs• Include your blog URL in your signatures and profiles• Link to blog posts you like (pingbacks!)• Comment on other people’s posts• Feature other people’s work on your blogs• Join a blog network
  24. 24. Advanced social media use• Once you’ve built an audience, you can • Crowdsource answers and solutions, funding, entire books • Promote other users • And much, much more!
  25. 25. Evaluating how you’re doing (data!)• Twitter • # of followers/mentions/retweets • stats • tweetstats • Klout, PeerIndex• Blog • Comments • Google Analytics/Jetpack stats • Social media shares • Linkbacks• New connections and opportunities
  26. 26. Workshop hashtag: #esasocial• Experienced Twitter users: What do you wish you knew about Twitter or blogging before you got started? Advice for newbies?• Newbies: say hello! Ask a question. Try something new before you go to #ESA2012• Feedback!
  27. 27. Other Resources• Delicious stack on scientists and social media• Twitter tools • TweetDeck and HootSuite• Social networking for scientists wiki• Us! Tweetup!
  28. 28. #scio13 #soba #sosea #sovan #sonyc … #soden?
  29. 29. Welcome!• Questions?