The sales day has changed dramatically over the last few decades. Take a look at this presentation to get a sense of sales from then and now. The "then" is the 1970's - 80's- 90's and early 00's.
Buyers no longer have the time or interest to answer your cold call. They want to research their options online before ever interacting with you or your company. How you present yourself and your company will be the key ways to drive inbound leads.
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